Keep track of Wish Lists and gift ideas for everyone on your list
SEATTLE--(BUSINESS WIRE)--Dec. 12, 2012--
(NASDAQ:AMZN) – Amazon.com,
Inc. today announced Friends & Family Gifting, a feature that allows
customers to easily keep track of birthdays and special occasions, get
shopping reminders and manage gift ideas for everyone on their list
year-round. MasterCard has joined Amazon in bringing customers Friends &
Family Gifting this holiday season.
With Friends & Family Gifting, customers can easily centralize their
gift-giving ideas throughout the year in one place. Using the Gift Lists
feature, customers can create and share gift ideas via email, Facebook,
Twitter and Pinterest. To help make gift-giving easy, Amazon Friends &
Family Gifting lets you see which gift-giving occasions are coming up
next so that it’s easy to stay on top of birthdays, anniversaries or
other special occasions. Customers can also opt-in to receive shopping
e-mail reminders before friends’ birthdays that link directly to their
existing Wish Lists to take the guess-work out of getting what they
really want.
There are several ways that Friends & Family Gifting can help customers
organize their gift-giving:
-
Keep Track of Friends & Family: Store important dates like
birthdays and anniversaries with just a few clicks and get reminders.
-
Add Information about Friends: Customers can find existing
Amazon Wish Lists to make it easy to find the perfect gift for their
friends. By connecting their Amazon and Facebook accounts, customers
can also use information about their Facebook friends, such as the
things their friends ‘Like,’ to select a gift.
-
Great for Kids: Make it even easier to find the best gifts for
kids, as Amazon Friends & Family Gifting provides gift recommendations
by age and interest.
“Friends & Family Gifting on Amazon makes gift-giving fun and easy,”
said Andy Rosenbaum, Sr. Manager of Wish List and Gifting for Amazon.
“You will never forget a birthday and will have great gift ideas ready
for this holiday season and special occasions year-round.”
“The reaction from a friend or loved one when they receive a thoughtful
gift is priceless, however, identifying and purchasing that gift can be
stressful,” said Cheryl Guerin, senior vice president, U.S. Marketing,
MasterCard. “We’re happy to join Amazon in simplifying the gift giving
experience with Friends & Family Gifting, giving customers more time to
spend experiencing the joys of holiday traditions.”
To get started, customers can visit www.amazon.com/friendsandfamily
to add friends and start organizing their gift-giving.
About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s
Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon’s developer customers with access to
in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any
type of business. Kindle Paperwhite is the most-advanced e-reader ever
constructed with 62% more pixels and 25% increased contrast, a patented
built-in front light for reading in all lighting conditions, extra-long
battery life, and a thin and light design. The new latest generation
Kindle, the lightest and smallest Kindle, now features new, improved
fonts and faster page turns. Kindle Fire HD features a stunning custom
high-definition display, exclusive Dolby audio with dual stereo
speakers, high-end, laptop-grade Wi-Fi with dual-band support,
dual-antennas and MIMO for faster streaming and downloads, enough
storage for HD content, and the latest generation processor and graphics
engine—and it is available in two display sizes—7” and 8.9”. The
large-screen Kindle Fire HD is also available with 4G wireless, and
comes with a groundbreaking $49.99 introductory 4G LTE data package. The
all-new Kindle Fire features a 20% faster processor, 40% faster
performance, twice the memory, and longer battery life.
Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk,
www.amazon.de,
www.amazon.co.jp,
www.amazon.fr,
www.amazon.ca,
www.amazon.cn,
www.amazon.it,
www.amazon.es
and www.amazon.com.br.
As used herein, “Amazon.com,” “we,” “our” and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.
About MasterCard
MasterCard (NYSE: MA), www.mastercard.com,
is a global payments and technology company. It operates the world’s
fastest payments processing network, connecting consumers, financial
institutions, merchants, governments and businesses in more than 210
countries and territories. MasterCard’s products and solutions make
everyday commerce activities – such as shopping, traveling, running a
business and managing finances – easier, more secure and more efficient
for everyone. Follow us on Twitter @MasterCardNews,
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Forward-Looking Statements
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the
Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.
Source: Amazon.com, Inc.
Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr
