|Amazon.co.jp Introduces Japanese Kindle Store and Kindle Paperwhite, the First Japanese-Language Kindle|
Japanese customers can now buy Kindle Paperwhite, the world’s most popular e-reader and the most advanced e-reader ever constructed: higher resolution, 62% more pixels 25% higher-contrast than the previous generation Kindle, unique built-in front light, 8 weeks of battery life and an even slimmer and sleeker design—only ¥8,480 on Amazon.co.jp
New Kindle Paperwhite Wi-Fi + 3G—the top-of-the-line Kindle with free 3G wireless—only ¥12,980
Kindle books are “Buy Once, Read Everywhere”—Introducing free Japanese Kindle reading apps for iPad, iPhone, iPod touch, Android phones and Android tablets
Kindle Paperwhite now available in
“After twelve years of selling print books on Amazon.co.jp, we are
excited to offer the millions of Amazon.co.jp customers the new
New Japanese Kindle Store—Largest Selection of Best Sellers
The leading best seller selection in the
Kindle Paperwhite—The World’s Most Advanced E-Reader
Reviews of Kindle Paperwhite are overwhelmingly positive and reinforce that Kindle Paperwhite is the best e-reader in the world:
Kindle Paperwhite is a Service
Kindle Paperwhite is more than just a device—it’s a service. When a
customer orders a Kindle Paperwhite, it arrives pre-registered to their
Most Advanced E-Reader Display, 62% More Pixels, 25% More Contrast
Kindle Paperwhite’s display is the most advanced e-reader display ever constructed. Featuring a 212 ppi display, Kindle Paperwhite has 62% more pixels than the previous generation Kindle, making text in books crisp and clear at any size. Images are sharper, richer and show even more detail. Kindle Paperwhite’s screen has 25% higher contrast than the previous generation Kindle—the blacks are blacker, and the whites are whiter. Because Kindle Paperwhite uses electronic ink rather than an LCD display, customers can read anywhere, even in bright sunlight, without glare.
Innovative Built-In Light
Backlit LCD displays direct light up through the display into the user’s eyes. Kindle Paperwhite’s patented front-lit display guides light underneath an anti-glare layer and down toward the display, away from the reader’s eyes. This allows a reader to read for hours without eye fatigue or strain. The screen brightness is easily adjusted for reading in any light. The Paperwhite display provides an unparalleled reading experience in the dark and in direct sunlight.
Breakthrough Battery Life
Kindle Paperwhite’s built-in front light is designed to be used at all times—both in daylight and in a dark room—for the clearest, crispest reading experience. In order to use the light at all times, Kindle Paperwhite requires exceptional power management to maintain the battery life that customers love about Kindle. Amazon’s light guide technology precisely diffuses the light across the screen and only requires four LEDs to light the entire screen (unlike LCD screens which can use up to 50 LEDs). The light guide is so efficient that Kindle Paperwhite has a remarkable 8 weeks of battery life, even with the light on at all times.
No Setup Required, Simple and Easy-to-Use
Kindle Paperwhite comes automatically pre-registered so customers can immediately start enjoying their existing Kindle library or shop for new content, with no set-up required.
Kindle Paperwhite’s free domestic 3G connection through
Kindle Paperwhite comes with built-in Wi-Fi, letting readers discover new content at home or on the go.
Books in 60 Seconds
Find a book and start reading in seconds with our fast, free wireless delivery. No computer required to download content.
New Touch Technology
Kindle Paperwhite’s new capacitive touch technology is uniquely integrated into the Paperwhite display, allowing for a thinner design for Kindle Paperwhite and even better touch accuracy.
Slim and Sleek Design
At just over 9.1mm thin and weighing 213 grams, Kindle Paperwhite is thinner than a magazine. The bezel height between the side of the device and the display itself is 77% thinner, making it incredibly easy to read with one hand.
Every font on Kindle Paperwhite is hand-tuned for maximum readability.
Kindle Paperwhite brings the exclusive Kindle Panel View experience to Manga. Finely-tuned image processing algorithms render each image beautifully while keeping page turns responsive. Each image is carefully rendered to recreate and improve on the manga experience on paper. The high resolution display combined with the higher contrast on Kindle Paperwhite allows the display of beautiful manga pages. A user can read Manga just like a book, or select Kindle Panel View to zoom in and enjoy the details of each page.
Unparalleled Interoperability—“Buy Once, Read Everywhere”
With the free Kindle reading apps, customers can read their Kindle books
on the largest number of devices or platforms. The Kindle reading apps
will be available for iPad, iPhone, iPod touch, Android phones and
Android tablets starting
Amazon’s Whispersync technology synchronizes a customer’s last page read, bookmarks and annotations across all of their devices, so they can always pick up where they left off.
Top-Rated, World-Class Customer Service
Whenever customers shop on Amazon.co.jp, buy a Kindle, or buy Kindle content, they know that they are also getting Amazon’s world-class customer service. Customers have been shopping on Amazon.co.jp for 12 years, and they continue to do so because of the unparalleled, end-to-end customer experience.
Time to Read
Time to Read is a new feature for Kindle Paperwhite that helps readers know the amount of time it will take them to finish a chapter or a book. This feature is smart—it personalizes the time for each customer based on their reading speed and is constantly updated as the reader’s speed and habits change. With Time to Read, it’s never been easier to decide when to start a new chapter or finish the chapter you’re reading.
Features Built Just for Readers
Each Kindle offers a variety of font styles and sizes, so customers can easily customize their reading experience. Kindle Paperwhite also comes with access to both a Japanese dictionary and an English to Japanese translation dictionary in addition to instant lookup and translation of words, Real Page Numbers, support for bookmarks and annotations, and more.
To ensure a streamlined dictionary experience for Japanese customers,
when a book is downloaded,
Worry-Free Cloud Storage
Customers’ Kindle books are automatically backed up in the cloud, so they can re-download their books wirelessly for free.
Customers can share highlighted sections, notes and meaningful quotes on
Parental Controls allow parents to restrict access to the
Beautiful Leather Covers with Auto Wake and Sleep
Covers for Kindle Paperwhite feature a premium textured leather exterior and a subtle woven nylon interior to provide the lightest and thinnest form of protection. The integrated magnetic clasp ensures the cover remains securely closed while in a backpack, handbag, or briefcase. The cover automatically wakes Kindle Paperwhite upon opening and puts it to sleep when closed, making it easy to dive right back into the book.
Pricing and Availability
The new Kindle Paperwhite is available for pre-order today for only
¥8,480 and ships on
The new top-of-the-line Kindle Paperwhite Wi-Fi + 3G is also available
for pre-order today for only ¥12,980 and ships on
Kindle Paperwhite will be available at a variety of retailers in
addition to Amazon.co.jp, including: K’s Holdings,
For high resolution images and video of the all-new Kindle family, visit www.amazon.com/pr/kindle.
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect
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