Japanese customers can now buy Kindle Paperwhite, the world’s most
popular e-reader and the most advanced e-reader ever constructed: higher
resolution, 62% more pixels 25% higher-contrast than the previous
generation Kindle, unique built-in front light, 8 weeks of battery life
and an even slimmer and sleeker design—only ¥8,480 on Amazon.co.jp
New Kindle Paperwhite Wi-Fi + 3G—the top-of-the-line Kindle with free
3G wireless—only ¥12,980
New Kindle Store on Amazon.co.jp offers the largest selection of the
most popular books, including over 50,000 Japanese-language Kindle
books, the largest number of Oricon best sellers and over 15,000 manga
Kindle books are “Buy Once, Read Everywhere”—Introducing free
Japanese Kindle reading apps for iPad, iPhone, iPod touch, Android
phones and Android tablets
TOKYO--(BUSINESS WIRE)--Oct. 24, 2012--
(NASDAQ: AMZN)—Amazon.co.jp today announced that the new Kindle
Paperwhite—the world’s most popular e-reader—is coming to Japan. Kindle
Paperwhite offers 62% more pixels and 25% higher contrast compared to
the previous generation Kindle, a unique built-in front light for
reading in all lighting conditions, a beautiful new manga experience, up
to 8 weeks of battery life, and a thin and light design for just ¥8,480.
Kindle Paperwhite Wi-Fi + 3G—the all-new top-of-the-line Kindle e-reader
with free 3G wireless—never pay for or hunt for a Wi-Fi hotspot—is just
¥12,980. The new Kindle Paperwhite and Kindle Paperwhite Wi-Fi + 3G are
available starting today for pre-order at www.amazon.co.jp/kindlepaperwhite
and will begin shipping on November 19.
Kindle Paperwhite now available in Japan (Photo: Business Wire)
Amazon also today announced the Kindle Store on Amazon.co.jp, offering
customers the largest selection of digital best sellers in Japan, with
the most titles from this week’s Oricon top 100 books, top 50 bunko, and
top 100 manga lists and a total of over 50,000 Japanese-language Kindle
books including over 10,000 free Japanese titles and a broad selection
of works from a wide range of leading Japanese authors and publishers.
In total, the store offers over one million titles, including the
largest selection of best sellers in English and other languages. For
fans of manga, Kindle delivers the best experience, rendered beautifully
on Kindle Paperwhite, and with the largest number of manga best sellers
and over 15,000 manga titles overall. The Japanese Kindle Store will
launch on October 25.
“After twelve years of selling print books on Amazon.co.jp, we are
excited to offer the millions of Amazon.co.jp customers the new Kindle
Store, with the largest selection of the books people want to read, the
largest selection of Oricon best sellers in books, bunko, and manga, and
over 50,000 Japanese-language titles—all available to anyone with a
Kindle Paperwhite, Kindle Fire, Android phone, Android tablet, iPhone,
or iPad,” said Jeff Bezos, Amazon.com Founder and CEO. “Kindle
Paperwhite is the Kindle e-reader we have always wanted to build—it has
62% more pixels and 25% higher contrast than the previous generation
Kindle, built-in front light, perfect for reading in bed or in sunlight,
even thinner, with 8 weeks of battery life.”
New Japanese Kindle Store—Largest Selection of Best Sellers
The leading best seller selection in the Japanese Kindle Store includes
popular book titles such as “Mitsukuni Den,” “Tsunagu,” and “Jinsei Ga
Tokimeku Katazuke No Maho 2” and works from authors such as Arimasa
Osawa with his entire “Shinjukuzame” series, and Yusuke Kishi with the
special limited edition of his best-selling fiction “Shinsekai Yori”
only available at Amazon, with a total of 68 exclusive titles. Manga
titles include the latest best seller series “Magi,” “Termae Romae,” and
the world-famous “Neon Genesis Evangelion,” of which the latest volume #
13 comes out on Nov. 2 and is available for digital pre-order only at
Amazon. The 50,000 Japanese-language titles come from a wide range of
publishers small and large, including Bungeishunju, Gentosha, Kadokawa,
Kodansha, Shinchosha, Shogakukan and Shueisha, all of whom have worked
with Amazon to make their titles available in the Kindle Store.
Kindle Paperwhite—The World’s Most Advanced E-Reader
Reviews of Kindle Paperwhite are overwhelmingly positive and reinforce
that Kindle Paperwhite is the best e-reader in the world:
“So, do all of these features add up to the best e-reader out there?
In a syllable: yep. Amazon was clearly focused on creating the best
possible reading experience with the Paperwhite, and it's delivered.”
“Forget Everything Else, This Is the E-Reader You Want.” – Gizmodo
“The Kindle Paperwhite is a reader’s dream…I’m wildly impressed with
the simplicity and beauty of this device.” – TechCrunch
“It’s light, eminently pocketable, and presents the best electronic
reading experience.” – Wired
“Amazon has brightened the picture for readers with Kindle
Paperwhite--quite literally and in more ways than one.” – USA Today
“With an excellent built-in light and Amazon's best-in-class ebook
selection, the Kindle Paperwhite rises to the top of the e-reader
pack.” – CNet
“The Screen Makes It the Best E-Reader Yet” – Time
Kindle Paperwhite is a Service
Kindle Paperwhite is more than just a device—it’s a service. When a
customer orders a Kindle Paperwhite, it arrives pre-registered to their
Amazon account and greets them by name. All of the customer’s Kindle
content is there waiting for them to download and start reading—no long
set-up process, and no syncing with a cable. Kindle Paperwhite also
comes with instant access to the Kindle Store right from the device,
including all of the features customers love about shopping on
Amazon—personalized recommendations, customer reviews, one-click
purchasing and more. Whenever customers shop on Amazon.co.jp, buy a
Kindle, or buy Kindle content, they know that they are also getting
Amazon’s world-class customer service. Customers have been shopping on
Amazon.co.jp for 12 years, and they continue to do so because of the
unparalleled, end-to-end customer experience.
Most Advanced E-Reader Display, 62% More Pixels, 25% More Contrast
Kindle Paperwhite’s display is the most advanced e-reader display ever
constructed. Featuring a 212 ppi display, Kindle Paperwhite has 62% more
pixels than the previous generation Kindle, making text in books crisp
and clear at any size. Images are sharper, richer and show even more
detail. Kindle Paperwhite’s screen has 25% higher contrast than the
previous generation Kindle—the blacks are blacker, and the whites are
whiter. Because Kindle Paperwhite uses electronic ink rather than an LCD
display, customers can read anywhere, even in bright sunlight, without
Innovative Built-In Light
Backlit LCD displays direct light up through the display into the user’s
eyes. Kindle Paperwhite’s patented front-lit display guides light
underneath an anti-glare layer and down toward the display, away from
the reader’s eyes. This allows a reader to read for hours without eye
fatigue or strain. The screen brightness is easily adjusted for reading
in any light. The Paperwhite display provides an unparalleled reading
experience in the dark and in direct sunlight.
Breakthrough Battery Life
Kindle Paperwhite’s built-in front light is designed to be used at all
times—both in daylight and in a dark room—for the clearest, crispest
reading experience. In order to use the light at all times, Kindle
Paperwhite requires exceptional power management to maintain the battery
life that customers love about Kindle. Amazon’s light guide technology
precisely diffuses the light across the screen and only requires four
LEDs to light the entire screen (unlike LCD screens which can use up to
50 LEDs). The light guide is so efficient that Kindle Paperwhite has a
remarkable 8 weeks of battery life, even with the light on at all times.
No Setup Required, Simple and Easy-to-Use
Kindle Paperwhite comes automatically pre-registered so customers can
immediately start enjoying their existing Kindle library or shop for new
content, with no set-up required.
Kindle Paperwhite’s free domestic 3G connection through NTT DoCoMo means
customers don’t have to hunt for or pay for a Wi-Fi hotspot—they simply
download and read books anytime. Amazon pays for the 3G connection on
Kindle Paperwhite Wi-Fi + 3G, so customers pay no monthly fees and sign
no annual contracts.
Kindle Paperwhite comes with built-in Wi-Fi, letting readers discover
new content at home or on the go.
Books in 60 Seconds
Find a book and start reading in seconds with our fast, free wireless
delivery. No computer required to download content.
New Touch Technology
Kindle Paperwhite’s new capacitive touch technology is uniquely
integrated into the Paperwhite display, allowing for a thinner design
for Kindle Paperwhite and even better touch accuracy.
Slim and Sleek Design
At just over 9.1mm thin and weighing 213 grams, Kindle Paperwhite is
thinner than a magazine. The bezel height between the side of the device
and the display itself is 77% thinner, making it incredibly easy to read
with one hand.
Every font on Kindle Paperwhite is hand-tuned for maximum readability.
The Amazon typography team worked at the pixel level to ensure
consistency of stroke thickness and shape profiles across all individual
glyphs, aligning each size to the pixel grid of the new Paperwhite
display. This allows for unprecedented sharpness of fonts. Kindle
Paperwhite’s higher resolution display portrays all of the fine details
even in complex characters, which would not render well on a lower
resolution e-reader display.
Kindle Paperwhite brings the exclusive Kindle Panel View experience to
Manga. Finely-tuned image processing algorithms render each image
beautifully while keeping page turns responsive. Each image is carefully
rendered to recreate and improve on the manga experience on paper. The
high resolution display combined with the higher contrast on Kindle
Paperwhite allows the display of beautiful manga pages. A user can read
Manga just like a book, or select Kindle Panel View to zoom in and enjoy
the details of each page.
Unparalleled Interoperability—“Buy Once, Read Everywhere”
With the free Kindle reading apps, customers can read their Kindle books
on the largest number of devices or platforms. The Kindle reading apps
will be available for iPad, iPhone, iPod touch, Android phones and
Android tablets starting October 25.
Amazon’s Whispersync technology synchronizes a customer’s last page
read, bookmarks and annotations across all of their devices, so they can
always pick up where they left off.
Top-Rated, World-Class Customer Service
Whenever customers shop on Amazon.co.jp, buy a Kindle, or buy Kindle
content, they know that they are also getting Amazon’s world-class
customer service. Customers have been shopping on Amazon.co.jp for 12
years, and they continue to do so because of the unparalleled,
end-to-end customer experience.
Time to Read
Time to Read is a new feature for Kindle Paperwhite that helps readers
know the amount of time it will take them to finish a chapter or a book.
This feature is smart—it personalizes the time for each customer based
on their reading speed and is constantly updated as the reader’s speed
and habits change. With Time to Read, it’s never been easier to decide
when to start a new chapter or finish the chapter you’re reading.
Features Built Just for Readers
Each Kindle offers a variety of font styles and sizes, so customers can
easily customize their reading experience. Kindle Paperwhite also comes
with access to both a Japanese dictionary and an English to Japanese
translation dictionary in addition to instant lookup and translation of
words, Real Page Numbers, support for bookmarks and annotations, and
To ensure a streamlined dictionary experience for Japanese customers,
when a book is downloaded, Amazon provides pre-analyzed information that
improves the word lookup experience. This allows for faster access to
dictionary lookups and features such as translation, Wikipedia and
Worry-Free Cloud Storage
Customers’ Kindle books are automatically backed up in the cloud, so
they can re-download their books wirelessly for free.
Customers can share highlighted sections, notes and meaningful quotes on
Facebook and Twitter directly from Kindle without leaving the book.
Parental Controls allow parents to restrict access to the Kindle Store,
Cloud Archive and the Experimental Web Browser so they can give their
Kindle to a child worry-free.
Beautiful Leather Covers with Auto Wake and Sleep
Covers for Kindle Paperwhite feature a premium textured leather exterior
and a subtle woven nylon interior to provide the lightest and thinnest
form of protection. The integrated magnetic clasp ensures the cover
remains securely closed while in a backpack, handbag, or briefcase. The
cover automatically wakes Kindle Paperwhite upon opening and puts it to
sleep when closed, making it easy to dive right back into the book.
Pricing and Availability
The new Kindle Paperwhite is available for pre-order today for only
¥8,480 and ships on November 19. For more information visit www.amazon.co.jp/kindlepaperwhite.
The new top-of-the-line Kindle Paperwhite Wi-Fi + 3G is also available
for pre-order today for only ¥12,980 and ships on November 19. For
further information visit www.amazon.co.jp/kindlepaperwhite3G.
Kindle Paperwhite will be available at a variety of retailers in
addition to Amazon.co.jp, including: K’s Holdings, Bic Camera, Joshin
Denki, and Kitamura, as well as at a variety of TSUTAYA bookstores.
For high resolution images and video of the all-new Kindle family, visit www.amazon.com/pr/kindle.
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s
Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon’s developer customers with access to
in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any
type of business. Kindle Paperwhite is the most-advanced e-reader ever
constructed with 62% more pixels and 25% increased contrast, a patented
built-in front light for reading in all lighting conditions, extra-long
battery life, and a thin and light design. The new latest generation
Kindle, the lightest and smallest Kindle, now features new, improved
fonts and faster page turns. Kindle Fire HD features a stunning custom
high-definition display, exclusive Dolby audio with dual stereo
speakers, high-end, laptop-grade Wi-Fi with dual-band support and
dual-antennas/MIMO for 40% faster throughput than other tablets, enough
storage for HD content, and the latest generation processor and graphics
engine—and it is available in two display sizes—7” and 8.9”. The
large-screen Kindle Fire HD is also available with 4G wireless, and
comes with a groundbreaking $49.99 introductory 4G LTE data package. The
all-new Kindle Fire features a 20% faster processor, 40% faster
performance, twice the memory, and longer battery life.
Amazon and its affiliates operate websites, including www.amazon.com,
As used herein, “Amazon.com,” “we,” “our” and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the
Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50452276&lang=en
Source: Amazon.com, Inc.
Media Hotline, 206-266-7180