In just 9 months, Kindle Fire captures 22% of U.S. tablet sales
10 of the top 10 best-selling items on Amazon since Kindle Fire
launched are Kindle devices and content
SEATTLE--(BUSINESS WIRE)--Aug. 30, 2012--
(NASDAQ:AMZN)—Less than one year ago, Amazon introduced Kindle
Fire—combining 15 years of innovation into a single, fully-integrated,
end-to-end service for customers. Kindle Fire quickly became the most
successful product launch in the history of Amazon.com, earning over
10,000 5-star customer reviews, and is the #1 best-selling product
across the millions of items available on Amazon since its introduction
48 weeks ago. Today, Amazon announced that Kindle Fire is sold out, and
that in just nine months, Kindle Fire has captured 22% of tablet sales
in the U.S.
“We’re grateful to the millions of customers who have made Kindle Fire
the most successful product launch in the history of Amazon,” said Jeff
Bezos, Amazon.com Founder and CEO. “This has been a big year for digital
products on Amazon—all of the top 10 sellers on Amazon.com since Kindle
Fire launched just less than a year ago are digital products. Kindle
Fire is sold out, but we have an exciting roadmap ahead—we will continue
to offer our customers the best hardware, the best prices, the best
customer service, the best cross-platform interoperability, and the best
content ecosystem.”
Kindle Fire offers customers a vast selection of digital content—over 22
million movies, TV shows, apps, games, books, magazines and more—in one
seamless, end-to-end experience, making it easy for customers to browse,
discover and purchase. Since Kindle Fire launched last September, all of
the top 10 products on Amazon—across all products—are digital products.
About Amazon.com
Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s
Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon’s developer customers with access to
in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any
type of business. The new latest generation Kindle is the lightest, most
compact Kindle ever and features the same 6-inch, most advanced
electronic ink display that reads like real paper even in bright
sunlight. Kindle Touch is a new addition to the Kindle family with an
easy-to-use touch screen that makes it easier than ever to turn pages,
search, shop, and take notes – still with all the benefits of the most
advanced electronic ink display. Kindle Touch 3G is the top of the line
e-reader and offers the same new design and features of Kindle Touch,
with the unparalleled added convenience of free 3G. Kindle Fire is the
Kindle for movies, TV shows, music, books, magazines, apps, games and
web browsing with all the content, free storage in the Amazon Cloud,
Whispersync, Amazon Silk (Amazon’s new revolutionary cloud-accelerated
web browser), vibrant color touch screen, and powerful dual-core
processor.
Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk,
www.amazon.de,
www.amazon.co.jp,
www.amazon.fr,
www.amazon.ca,
www.amazon.cn,
www.amazon.it,
and www.amazon.es.
As used herein, “Amazon.com,” “we,” “our” and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.
Forward-Looking Statements
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management’s expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com’s
financial results is included in Amazon.com’s filings with the
Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.
Source: Amazon.com, Inc.
Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr
