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MYHABIT Shopping App Extends to Kindle Fire and Android Platform

SEATTLE--(BUSINESS WIRE)--Jun. 18, 2012-- (NASDAQ:AMZN) – MYHABIT.com, a private fashion sale site from Amazon.com, Inc., today announced the new MYHABIT App designed specifically for Kindle Fire and Android mobile phones. The free app offers easy, on-the-go access to the curated selection of sales beginning at 9:00 AM PT/12:00 PM ET daily on MYHABIT.com. Customers can use the app to shop limited-time sales of top brands and stay informed with start of sale reminders on upcoming sale events for women, men, designer, children and home, while enjoying fast, free shipping on all orders delivered to U.S. addresses.

“Since we launched the MYHABIT app for iPhone, our customers have been requesting a MYHABIT shopping application for Kindle Fire and Android and we’re thrilled to now bring it to them,” said Daren Hull, General Manager for MYHABIT. “The shopping app is another way for us to offer our customers easy access to sales from their favorite brands. In addition to the MYHABIT site features our customers already know and love, the app helps customers stay informed of upcoming sale events and purchase from their favored device immediately, wherever they are.”

The MYHABIT App offers up to 60 percent off hand-picked styles from designer and boutique brands across women’s, men’s, children’s and home departments. Customers can easily browse by department and sale event, and will experience detailed product pages with in-depth descriptions, videos and images with a zoom feature for up-close details. MYHABIT offers free, instant membership; fast, free shipping and free return shipping on eligible U.S. orders; and flat rate $15 international shipping to select countries.

The MYHABIT App for Kindle Fire and Android is available for free at the Amazon Appstore for Android at www.amazon.com/appstore or from Google Play. For more information, please visit www.myhabit.com/getmobile.

About MYHABIT.com

MYHABIT, developed and launched by Amazon.com in 2011, is a membership-only fashion destination offering up to 60 percent off list prices of designer and boutique brands in women’s, men’s, designer, home and children’s departments. The private-sale site features daily, limited-time sales beginning at 9:00 AM PT/12:00 PM ET. MYHABIT is a luxurious fashion destination for shopping hand-picked items, which also sets a new standard in convenience and service with free, instant membership; fast, free shipping and free return shipping in the U.S. on eligible items; and fast, $15 international shipping to select countries.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes – still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon’s new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com’s financial results is included in Amazon.com’s filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Source: Amazon.com, Inc.

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