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Amazon Web Services Announces New Managed Services for Windows Developers Worldwide

Launches Amazon Relational Database Service (Amazon RDS) for Microsoft SQL Server and ASP.NET support for AWS Elastic Beanstalk

Now it’s even easier for Windows and ASP.NET developers to offload database and application management to AWS and focus on building innovative applications

SEATTLE--(BUSINESS WIRE)--May. 8, 2012-- Amazon Web Services LLC (AWS), an company (NASDAQ:AMZN) today announced new managed services for Windows developers with the worldwide launch of Amazon Relational Database Services (Amazon RDS) for Microsoft SQL Server and ASP.NET support for AWS Elastic Beanstalk. Businesses can now take advantage of the managed database and application services to deploy, manage and scale SQL Server databases and ASP.NET applications using familiar Microsoft tools. Amazon RDS currently supports SQL Server 2008 R2 and plans to add support for SQL Server 2012 later this year. To get started with Amazon RDS for SQL Server and AWS Elastic Beanstalk, visit and

Deploying and managing databases is one of the most complex, time-consuming, and expensive activities in IT. Amazon RDS removes this complexity and makes it easy to set up, operate, and scale a relational database by managing database administration tasks such as software installation and patching, monitoring, and back-ups for disaster recovery. Businesses of all sizes have taken advantage of Amazon RDS to offload the operational responsibilities of their MySQL and Oracle databases. With this launch, Amazon RDS brings the same benefits to SQL Server customers. Amazon RDS supports Express, Web, Standard and Enterprise Editions of SQL Server.

“Amazon RDS now supports three of the most popular relational database engines, giving businesses the flexibility to launch a managed Microsoft SQL Server, Oracle or MySQL database based on the needs of their application. With Amazon RDS, customers no longer have to become experts in database set-up and management and can shift their focus to building and improving the capabilities of their applications,” said Charlie Bell, Vice President, Amazon Web Services. “We’re excited to give Windows and ASP.Net developers new options for taking advantage of AWS to quickly deploy and easily manage their databases and applications in the cloud.”

New customers can get started with Amazon RDS for SQL Server with a Free Usage Tier, which includes 750 hours per month of Amazon RDS micro instances with SQL Server Express Edition, 20GB of database storage and 10 million I/O requests per month. After the Free Usage Tier, customers can run Amazon RDS for SQL Server under two different licensing models - "License Included" and Microsoft License Mobility. Under the “License Included” service model, customers do not need separately purchased SQL Server software licenses. “License Included” pricing starts at $0.035/hour and is inclusive of SQL Server software, hardware, and Amazon RDS management capabilities. The Microsoft License Mobility program allows customers who already own SQL Server licenses to run SQL Server deployments on Amazon RDS. This benefit is available to Microsoft Volume Licensing customers with SQL Server licenses covered by active Microsoft Software Assurance contracts. The Microsoft License Mobility program is suited for customers who prefer to use existing SQL Server licenses or purchase new licenses directly from Microsoft.

AWS Elastic Beanstalk gives developers an even easier way to quickly deploy and manage their Java, PHP and as of today, their ASP.NET applications in the AWS cloud. Developers simply upload their application, and Elastic Beanstalk automatically handles the deployment details of capacity provisioning, load balancing, auto-scaling, and application health monitoring. Because Elastic Beanstalk leverages the familiar IIS 7.5 software stack, existing ASP.NET applications can be deployed with minimal changes to the underlying code. To get started, developers can use the AWS Toolkit for Visual Studio or the AWS Management Console to create applications and environments. There is no additional charge for Elastic Beanstalk, and customers pay only for the AWS resources needed to run their applications.

Apollo Group, Inc. is one of the world's largest private education providers and has been in the education business for more than 35 years.“We are already using Amazon RDS for MySQL and are excited to take advantage of the manageability and other benefits of Amazon RDS for our SQL Server database deployments,” said Rafael Ferreira, IT Director at Apollo Group. “The ease of use, monitoring, automated backup and disaster recovery capabilities of RDS enable us to focus on what makes our educational offerings exceptional.”

“Improving productivity of our customers is the core of what we do at Adobe. Amazon RDS for SQL Server gives us the opportunity to offload operational responsibilities of managing our database infrastructure, enabling us to focus more on adding value to our applications and customers,” said Mitch Nelson, Director of Managed Services at Adobe Systems. “Designing and implementing a good backup and disaster recovery solution for databases is often a very time consuming and error prone task. We are excited that Amazon RDS for SQL Server not only provides robust disaster recovery functionality, but also automatically patches the database software to provide enhanced operational stability and security. Lastly, the ability to scale database instances up or down seamlessly enables us to easily meet the fluctuations in our traffic.”

Risk Management Solutions, Inc. is a global risk modeling company that provides an analytics and software platform that quantifies risk associated with natural catastrophes, terrorism, and changes in life expectancy for hundreds of institutions around the world. “AWS Elastic Beanstalk and the AWS Toolkit for Visual Studio simplify the development of complex .NET applications, allowing us to focus on mission critical deliverables and leave the application management, deployment and provisioning to AWS,” said Joseph Kim, VP of Software Development at Risk Management Solutions. “AWS Elastic Beanstalk will monitor applications and instantly scale them to handle peak load. We can’t wait to start leveraging AWS Elastic Beanstalk.”

About Amazon Web Services

Launched in 2006, Amazon Web Services (AWS) began exposing key infrastructure services to businesses in the form of web services -- now widely known as cloud computing. The ultimate benefit of cloud computing, and AWS, is the ability to leverage a new business model and turn capital infrastructure expenses into variable costs. Businesses no longer need to plan and procure servers and other IT resources weeks or months in advance. Using AWS, businesses can take advantage of Amazon's expertise and economies of scale to access resources when their business needs them, delivering results faster and at a lower cost. Today, Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of enterprise, government and startup customers businesses in 190 countries around the world. AWS offers over 28 different services, including Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3) and Amazon Relational Database Service (Amazon RDS). AWS services are available to customers from data center locations in the U.S., Brazil, Europe, Japan and Singapore.

About, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection., Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes - still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon's new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

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Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

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