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Amazon Studios to Develop Original Comedy and Children’s Series for Amazon Instant Video

Writers, animators and filmmakers around the world are now invited to submit comedic and children’s series proposals

SEATTLE--(BUSINESS WIRE)--May. 2, 2012-- (NASDAQ:AMZN)—Amazon.com, Inc. today announced that Amazon Studios is expanding its development efforts into comedy and children’s series. Amazon Studios is Amazon’s content development division that uses audience feedback to identify great, original entertainment customers will love. Starting today, series creators are invited to upload their proposals for comedy and children’s programming to Amazon Studios at http://studios.amazon.com/getting-started/series. The best comedy and children’s series will be distributed through Amazon Instant Video, Amazon’s digital video streaming service.

“Amazon Studios wants to discover great talent and produce programming that audiences will love,” said Roy Price, director of Amazon Studios. “In the course of developing movies, we’ve heard a lot of interest from content creators who want to develop original series in the comedy and children’s genres. We are excited to bring writers, animators and directors this new opportunity to develop original series.”

Each month, Amazon Studios intends to option one promising new project and add it to the development slate where it will be tested for viability with an audience. If Amazon Studios elects to distribute a full-budget series, the creator will receive a $55,000 payment, up to 5 percent of Amazon’s net receipts from toy and t-shirt licensing, and other royalties and bonuses. Amazon Studios’ production company, the People’s Production Company, is signatory to the Writers Guild of America and to The Animation Guild, Local 839.

To submit, a project must have a five-page description, along with a 22-minute pilot script for comedies, or an 11-minute pilot script for children’s shows. Within 45 days of submission, Amazon Studios will either extend an option on the project for $10,000 or invite the creator to add the project to the Amazon Studios site. If a project is not optioned, creators may remove their idea from the Amazon Studios site or leave it to get community feedback.

Amazon Studios new series development is led by Joe Lewis, previously with 20th Century Fox and Comedy Central, and Tara Sorensen, formerly with National Geographic Kids.

Amazon Studios launched in November 2010. Since then, more than 700 test movies and 7,000 scripts have been submitted and 15 movie projects are currently under development. For more information about Amazon Studios, visit http://studios.amazon.com. Follow the Amazon Studios blog, Hollywonk (http://www.hollywonk.com) for up-to-date news, tips on filmmaking and writing or insightful interviews with industry leaders.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes – still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon’s new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com’s financial results is included in Amazon.com’s filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Source: Amazon.com, Inc.

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