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Amazon Announces Increased Prime Instant Video Selection for Kindle Fire and Prime Customers via Digital Video License Agreement with Viacom

Prime Instant Video now offers thousands of TV episodes from MTV, Comedy Central, Nickelodeon, TV Land, Spike, VH1, BET, CMT and Logo—including past seasons of popular shows such as Jersey Shore, Chappelle's Show, Hot in Cleveland, Yo Gabba Gabba, iCarly and more

SEATTLE--(BUSINESS WIRE)--Feb. 8, 2012-- Amazon.com, Inc. (NASDAQ: AMZN) today announced a licensing agreement with Viacom that will allow Amazon Prime members to instantly stream TV shows from MTV, Comedy Central, Nickelodeon, TV Land, Spike, VH1, BET, CMT and Logo. This deal will bring the total number of Prime Instant Videos to more than 15,000. Amazon Prime members can enjoy this selection on over 300 different devices, including Kindle Fire—the Kindle for movies, TV shows, music, magazines, apps, books, games, and more. Right out of the box, Kindle Fire users experience the benefits that millions of Amazon Prime members already enjoy — unlimited, commercial-free, instant streaming of movies and TV shows with Prime Instant Video and the convenience of Free Two-Day Shipping on millions of items from Amazon.com.

Prime members will have access to thousands of episodes from Viacom through Prime Instant Video over the next several months. Titles will include kids’ favorites, stand-up comedy, and reality TV. Amazon will offer MTV shows including The Hills, Jersey Shore, The Hard Times of RJ Berger, several seasons of The Real World, and Comedy Central shows such as Chappelle's Show and The Sarah Silverman Program. For kids, Amazon brings Nickelodeon episodes of iCarly, Dora the Explorer, SpongeBob SquarePants, Yo Gabba Gabba, along with TV Land favorite, Hot in Cleveland.

"Over the last year we have received fantastic customer feedback about Prime Instant Video. We are constantly working to improve the service by adding the shows that our customers enjoy the most,” said Brad Beale, director of video content acquisition for Amazon. “This deal with Viacom brings Prime customers and Kindle Fire users thousands of comedies, kids’ shows, reality TV and much more from some of the best cable networks available. We now offer more than 15,000 movies and TV shows in Prime Instant Videos and are working hard to add even more great content.”

About Prime Instant Video

Prime Instant Video is a benefit for paid Amazon Prime members. Prime members get unlimited, commercial-free, instant access to more than 15,000 movies and TV shows. Since the launch of Prime instant videos last year, Amazon has secured licensing deals from partners such as CBS, Fox, PBS, NBCUniversal, Sony, Warner Bros, Disney-ABC Television, Viacom Media Networks and many more.

About Amazon Instant Video

For customers who are not Prime members, or who are looking to instantly purchase or rent movies and TV shows, Amazon offers Amazon Instant Video. Amazon Instant Video is a digital video service offering downloads or streaming of more than 100,000 titles including new release movies, TV shows the day after they air, as well as contemporary and classic videos in SD and HD. Customers can instantly watch movies and TV shows from Amazon Instant Video or Prime Instant Video on a Mac, PC or directly on a TV with any of the 300 compatible devices, including the new Kindle Fire.

About Prime

Amazon Prime is an annual membership program for $79 a year that offers customers unlimited Free Two-Day Shipping on millions of items including books, home and garden products, electronics, video games, clothing, and much more. Amazon Prime members also get access to unlimited instant streaming of thousands of movies and TV shows and access to tens of thousands of books to borrow for free, as frequently as a book a month, with no due dates from a Kindle device. Customers who receive free Prime shipping benefits through our Amazon Student or Amazon Mom programs can upgrade to an annual paid membership to receive Amazon Prime’s digital benefits.

About Viacom

Viacom (NASDAQ: VIA, VIAB) is home to the world's premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms in approximately 160 countries and territories. With more than 160 media networks reaching approximately 700 million global subscribers, Viacom's leading brands include MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, COMEDY CENTRAL, TV Land, SPIKE and Tr3s. Paramount Pictures, celebrating its 100th year in 2012 and creator of many of the most beloved motion pictures, continues today as a major global producer and distributor of filmed entertainment. Viacom operates a large portfolio of branded digital media experiences, including many of the world's most popular properties for entertainment, community and casual online gaming.

For more information about Viacom and its businesses, visit www.viacom.com.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes – still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon’s new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Source: Amazon.com, Inc.

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