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Amazon Launches Sports Collectibles Store Offering Sought-After Memorabilia From Athletes of the Past and Present

Sports fans can now find items from major sports leagues and sporting events available from reputable sellers

SEATTLE--(BUSINESS WIRE)--Feb. 2, 2012-- Amazon.com, Inc. (NASDAQ: AMZN) today announced the new Sports Collectibles Store (www.amazon.com/sportscollectibles) offering more than two million unique collectibles from major sports leagues and sporting events. Serious collectors and sports fans alike will discover a broad selection from official licensees of the National Football League, Major League Baseball, National Basketball Association, National Hockey League and International Federation of Association Football.

Amazon customers can browse collectible items by item type, sport, year, team and price to find everything from trading cards and ticket stubs to game-used jerseys and autographed sports gear. For many products, the store displays the authentication source and condition rating from leading authentication service providers like Professional Sports Authenticator (PSA), James Spence Authentication (JSA) and Beckett Grading Services (BGS).

“Our customers have told us that when purchasing sports collectibles they highly value authenticity, which is why we have teamed with some of the top sports collectibles sellers in the world to provide unique items with easy to find authentication and condition information,” said Peter Faricy, vice president of Amazon Marketplace. “The emphasis on authenticated selection, combined with our A-to-z Guarantee protection on purchases, allows customers to shop the new store with confidence.”

Whether looking to expand a sports collection or shopping for a special gift, customers will find sports memorabilia from stars of the past -– like a $4 Wayne Gretzky trading card or a $34,950 Babe Ruth autographed baseball -– as well as signed collectibles from today’s stars like Eli Manning, Tom Brady, Albert Pujols, Derek Jeter, LeBron James, Kobe Bryant, Alexander Ovechkin or Lionel Messi.

“This is a big deal for us and our customers because Amazon provides a great opportunity for Icons to reach millions of soccer fans in an easy way and serve them with high quality, unique, genuinely hand-signed items,” said Dan Jamieson, CEO of Icons, official licensee of FIFA. “We have a history of providing customers with authentic jerseys, cleats and photos signed by the world’s most iconic players, and we’re excited about expanding this tradition and reaching millions of potential new customers through Amazon.”

Sellers interested in selling on Amazon’s Sports Collectibles store can learn more at www.amazonservices.com/contactus.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes -– still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon’s new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Source: Amazon.com, Inc.

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