Fast and fully managed database service removes administrative burden
of operating distributed databases and provides seamless scalability
SEATTLE--(BUSINESS WIRE)--Jan. 18, 2012--
Amazon Web Services LLC, an Amazon.com company (NASDAQ: AMZN), today
announced the launch of Amazon DynamoDB, a fully managed NoSQL database
service that provides extremely fast and predictable performance with
seamless scalability. With a few clicks in the AWS Management Console,
customers can launch a new DynamoDB database table, scale up or down
their request capacity for the table without downtime or performance
degradation, and gain visibility into resource utilization and
performance metrics. Amazon DynamoDB enables customers to offload the
administrative burdens of operating and scaling distributed databases so
they don’t have to worry about hardware provisioning, setup and
configuration, replication, software patching, partitioning, or cluster
scaling. To get started with Amazon DynamoDB, visit www.aws.amazon.com/DynamoDB.
Unlike DynamoDB, traditional databases are not designed to scale to the
performance needs of modern applications, which can experience explosive
growth and cause a single database to quickly reach its capacity limits.
Mitigating this by distributing a workload across multiple database
servers is complex and requires significant engineering expertise and
time investment by application developers. Amazon DynamoDB addresses the
problem of scalability by automatically partitioning and re-partitioning
data as needed to meet the latency and throughput requirements of highly
demanding applications. Additionally, Amazon DynamoDB’s pay-as-you-go
pricing enables customers to “dial in” and pay for only the resources
they need.
“Amazon has spent more than 15 years tackling the challenges of database
scalability, performance and cost-effectiveness using distributed
systems and NoSQL technology,” said Werner Vogels, CTO of Amazon.
“Amazon DynamoDB is the result of everything we’ve learned from building
large-scale, non-relational databases for Amazon.com and building highly
scalable and reliable cloud computing services at AWS. Customers can now
remove the operational headaches of managing distributed systems and
deploy a non-relational database in a matter of minutes. DynamoDB
automatically scales to enterprise needs, and is designed for rapid
performance no matter the size of the database. Amazon DynamoDB is
already in use by many teams and products within Amazon, including the
Amazon.com advertising platform, Amazon Cloud Drive, IMDb, and Kindle.”
Amazon DynamoDB offers low, predictable latencies at any scale, and
customers typically enjoy single-digit millisecond latencies for
database read and write operations. Amazon DynamoDB stores data on Solid
State Drives (SSDs) and replicates it synchronously across multiple AWS
Availability Zones in an AWS Region to provide built-in high
availability and data durability. Businesses can get started with Amazon
DynamoDB using a free tier that provides 100MB of storage, and five
writes and 10 reads per second (up to 40 million requests per month)
free of charge.
Amazon DynamoDB also integrates with Amazon Elastic MapReduce (Amazon
EMR). Amazon EMR allows businesses to perform complex analytics of their
large datasets using a hosted pay-as-you-go Hadoop framework on AWS.
With the launch of Amazon DynamoDB, it is easy for customers to use
Amazon EMR to analyze datasets stored in DynamoDB, archive the results
in Amazon Simple Storage Service (Amazon S3), while keeping the original
dataset in DynamoDB intact. Businesses can also use Amazon EMR to access
data in multiple stores (i.e. Amazon DynamoDB, Amazon RDS, Amazon S3),
do complex analysis over this combined dataset, and store the results of
this work in Amazon S3.
"Elsevier is a $3 billion enterprise that provides science and health
information to more than 30 million scientists, students and medical
professionals worldwide. Each year we publish thousands of books, nearly
2,000 journals and more than 250,000 articles, which means our datasets
are constantly and rapidly changing," said Darren Person, Chief
Architect of Elsevier. "We are always evaluating new technologies that
will enable us to handle our large, varying workloads. Operating a
distributed data store on our own is orders of magnitude more
complicated and expensive to manage than traditional databases. DynamoDB
delivers a high-performance service that can be easily scaled up or down
to meet our needs, helping us eliminate complexity and lower costs."
"DynamoDB is a truly revolutionary product which allows SmugMug to
finally realize its goal of being 100% cloud-based,” said Don MacAskill,
CEO of SmugMug. “I love how DynamoDB enables us to provision our desired
throughput, and achieve low latency and seamless scale, even with our
constantly growing workloads. Even though we have years of experience
with large, complex architectures, we are happy to be finally out of the
business of managing it ourselves, and to be using DynamoDB to get even
higher performance and stability than we can achieve on our own. Most
importantly, DynamoDB allows SmugMug to spend even more time and energy
on what really matters – our product and customer experience.”
“DynamoDB solves our problem of distributing and storing high-volume
writes in a straightforward and cost-effective way," said Rob Storrs,
Head of Engineering at Formspring. "Our rapid growth meant that we were
spending significant resources managing our own large-scale database
systems. DynamoDB gives us low latency and easy scalability, which
allows us to keep our costs low and our engineers focused on building
what our customers want. It's another example of AWS listening to their
customers and building services that solve real problems."
“Prior to Amazon DynamoDB, many of our customers were forced to spend
weeks forecasting, planning, and preparing their database deployments to
perform well at peak loads,” said Raju Gulabani, VP of Database Services
at Amazon Web Services. “DynamoDB makes those processes obsolete. Now
businesses can quickly add capacity with a few clicks in the management
console. During our private beta, we saw customers successfully scale up
from 100s of writes per second to over 100,000 writes per second without
having to change a single line of code. This level of elasticity,
coupled with consistent performance, reduces the cost and the risk of
building a fast-growing application.”
About Amazon Web Services
Launched in 2006, Amazon Web Services (AWS) began exposing key
infrastructure services to businesses in the form of web services -- now
widely known as cloud computing. The ultimate benefit of cloud
computing, and AWS, is the ability to leverage a new business model and
turn capital infrastructure expenses into variable costs. Businesses no
longer need to plan and procure servers and other IT resources weeks or
months in advance. Using AWS, businesses can take advantage of Amazon's
expertise and economies of scale to access resources when their business
needs them, delivering results faster and at a lower cost. Today, Amazon
Web Services provides a highly reliable, scalable, low-cost
infrastructure platform in the cloud that powers hundreds of thousands
of enterprise, government and startup customers businesses in 190
countries around the world. AWS offers over 21 different services,
including Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple
Storage Service (Amazon S3) and Amazon Relational Database Service
(Amazon RDS). AWS services are available to customers from data center
locations in the U.S., Brazil, Europe, Japan and Singapore.
About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth's
Biggest Selection. Amazon.com, Inc. seeks to be Earth's most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon's developer customers with access to
in-the-cloud infrastructure services based on Amazon's own back-end
technology platform, which developers can use to enable virtually any
type of business. The new latest generation Kindle is the lightest, most
compact Kindle ever and features the same 6-inch, most advanced
electronic ink display that reads like real paper even in bright
sunlight. Kindle Touch is a new addition to the Kindle family with an
easy-to-use touch screen that makes it easier than ever to turn pages,
search, shop, and take notes - still with all the benefits of the most
advanced electronic ink display. Kindle Touch 3G is the top of the line
e-reader and offers the same new design and features of Kindle Touch,
with the unparalleled added convenience of free 3G. Kindle Fire is the
Kindle for movies, TV shows, music, books, magazines, apps, games and
web browsing with all the content, free storage in the Amazon Cloud,
Whispersync, Amazon Silk (Amazon's new revolutionary cloud-accelerated
web browser), vibrant color touch screen, and powerful dual-core
processor.
Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk,
www.amazon.de,
www.amazon.co.jp,
www.amazon.fr,
www.amazon.ca,
www.amazon.cn,
www.amazon.it,
and www.amazon.es.
As used herein, "Amazon.com," "we," "our" and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.
Forward-Looking Statements
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the
Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.

Source: Amazon.com, Inc.
Amazon.com, Inc.
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