Amazon customers purchased millions of Kindle Fires and millions of
#1 and #4 best-selling Kindle books released in 2011 published
independently by authors using Kindle Direct Publishing
Businesses selling on Amazon have record-breaking holiday sales
SEATTLE--(BUSINESS WIRE)--Dec. 29, 2011--
(NASDAQ: AMZN) - Amazon.com, Inc. today announced that 2011 was the best
holiday ever for the Kindle family as customers purchased millions of
Kindle Fires and millions of Kindle e-readers. Authors also continue to
benefit from the success of Kindle — the #1 and #4 best-selling Kindle
books released in 2011 were both published independently by their
authors using Kindle Direct Publishing (KDP).
“We are grateful to our customers worldwide for making this the best
holiday ever for Kindle,” said Jeff Bezos, Amazon.com founder and CEO.
“And in a huge milestone for independent publishing, we’d also like to
congratulate Darcie Chan, the author of ‘The Mill River Recluse,’ and
Chris Culver, the author of ‘The Abbey,’ for writing two of the
best-selling Kindle books of the year.”
More Kindle holiday facts:
Throughout December, customers purchased well over 1 million Kindle
devices per week.
The new Kindle family held the top three spots on the Amazon.com best
seller charts – #1: Kindle Fire, #2: Kindle Touch, #3: Kindle.
Kindle Fire is the #1 best-selling, most gifted, and most wished for
product across the millions of items available on Amazon.com since its
introduction 13 weeks ago.
Kindle is also the best-selling product on Amazon.co.uk, Amazon.de,
Amazon.fr, Amazon.es and Amazon.it this holiday season.
Gifting of Kindle books was up 175 percent between this Black Friday
and Christmas Day compared to the same period in 2010.
Christmas Day was the biggest day ever for Kindle book downloads.
Kindle Fire is the best-selling product on Amazon.com’s mobile website
and across all of Amazon.com’s mobile applications.
Additional Kindle Direct Publishing successes include:
December’s #1 best-selling Kindle Direct Publishing book “Wife by
Wednesday” was also the #5 overall best-selling Kindle book in
December and has appeared on both the USA Today and Wall Street
Journal best seller lists. Author Catherine Bybee was formerly an
emergency room registered nurse, and has now left her job to focus on
In 2011, KDP and CreateSpace author CJ Lyons reached #2 on the Amazon
best seller list, #2 on the New York Times best seller list, and #4 on
the USA Today best seller list. As a former pediatric ER doctor, CJ
has lived the life she writes about in her cutting edge suspense
novels, and she quit her job in medicine after 17 years to pursue her
dream of becoming a full-time novelist. Her latest work includes “Face
to Face” and “Hot Water.”
Businesses Selling on Amazon
2011 was also a record-breaking holiday season for businesses that sell
on Amazon. Third-party sellers experienced record holiday growth: the
number of sellers who exceeded $5,000 in sales during the holiday season
increased 44 percent year-over-year. For the year, businesses on Amazon
sold hundreds of millions of units worth billions of dollars worldwide.
Scharf Industries, an office supplies and electronics provider,
increased its sales on Amazon by over 500 percent this holiday season
compared with last holiday season.
“We greatly value the cooperation that we have developed with Amazon,”
said Andrew D. Scharf, CMO of Scharf Industries. “They have provided us
with the tools necessary to grow our business in a rapid and efficient
Ken Reiss, the owner of Reiss Innovations, LLC, started with one Amazon
Webstore, selling five to 10 mouse pads for the year. Six years later he
has a successful eCommerce business, selling through multiple Amazon
Webstores. Just this year alone, Reiss saw a 21 percent increase in
sales compared with the holiday season last year. He has also increased
the number of product listings by 50 percent over 2010 and recently
extended his business to Canada.
According to Reiss, one of the most beneficial aspects of his
relationship with Amazon is that “It allows me to scale in efficiency. I
can devote my time to building vendor relations and growing my
inventory, rather than worrying about logistical aspects, such as
shipping products.” Reiss currently stores 90 percent of his inventory
in Amazon’s warehouses, up from 75 percent last year.
Other seller successes include:
Amazon’s third-party sellers sold enough cameras for every fan at the
next 10 Super Bowls to snap their own shots of the winning touchdown.
Amazon’s third-party sellers sold enough toys in 2011 to give a toy to
every resident of Chicago. In fact, they sold as many Lalaloopsy Dolls
as there are lights on the Rockefeller Center Christmas Tree in New
Debra Keyes, CEO of The Internet Department Store, which sells
costumes for both adults and children, began utilizing Fulfillment
by Amazon (FBA) – the Amazon service that stores, packs and ships
orders for third-party sellers – as soon as it launched. By January
2011, she had 1,300 products listed in FBA. That number has now grown
to 7,800 products by November 2011. During that same time period, the
company’s sales increased by 34 percent.
Holiday Fun Facts
The last One-Day Prime order that was delivered in time for Christmas
was placed on Dec. 22 at 11:59 p.m. PST and shipped to Ballwin, Mo.
The item was “The Cook’s Herb Garden,” a book by Jeff Cox and
The last Local Express Delivery order that was delivered in time for
Christmas went to Seattle, Wash. It was a Sony Rechargeable Battery
Pack that was ordered at 2:35 p.m. PST on Christmas Eve and delivered
at 6:15 p.m. PST that same evening.
Earlier this year, an Amazon customer called with an urgent request
for large volume of a single book, which they needed at the airport
the next day before they boarded a flight. The books were special
gifts and no other retailer had them available in such short notice.
Even though the cutoff time had passed for all traditional delivery
methods, Amazon was able to arrange a delivery to the customer’s hotel
just prior to their departure for the airport.
Customer Purchases (Amazon.com only; holiday timeframe-specific):
Amazon customers purchased enough copies of Walter Isaacson’s “Steve
Jobs” book to create a stack taller than Mt. Everest.
The cumulative weight of the Bowflex 552 Adjustable Dumbbells
purchased by Amazon customers would outweigh more than 70 adult
If you unfolded and stacked each pair of jeans purchased by Amazon
customers this holiday, the height would be 2,500 times taller than
the Statue of Liberty.
Amazon customers purchased enough sweaters to outfit each of Santa’s
reindeer during Christmas Eve deliveries for the next 14,000 years.
Amazon customers purchased enough copies of Just Dance 3 to give 15
copies to each person who participated in setting the world record for
Amazon customers purchased enough HeatMax HotHands Handwarmers to give
a pair to each resident of Iceland.
Amazon customers purchased enough Rory’s Story Cubes to give a cube to
each person watching the New Year’s Eve ball drop live at Times Square.
Holiday Best Sellers (Amazon.com only; based on units ordered):
Electronics: Kindle Fire; Kindle Touch; and Kindle
Toys: Rory’s Story Cubes; Qwirkle Board Game; and Perplexus Maze Game
Video Games: Just Dance 3; Call of Duty: Modern Warfare 3; and Elder
Scrolls V: Skyrim
Sports & Outdoors: Zumba Fitness Total Body Transformation DVD Set;
Emergency Fire Starter; and Flexible Flyer Snowball Maker
Home & Kitchen: Cuisinart 5-in-1 Griddler; Fred M-Cups Measuring
Matroyshkas; and Pure Komachi 2 Series Hollow-Ground Santoku Knife
Books: “Steve Jobs” by Walter Isaacson; “Diary of a Wimpy Kid: Cabin
Fever” by Jeff Kinney; and “11/22/63” by Stephen King
Kindle Books: “The Hunger Games” by Suzanne Collins; “Catching Fire”
by Suzanne Collins; and “The Litigators” by John Grisham
CD: “Christmas” by Michael Bublé; “21” by Adele; and “Duets II” by
Amazon MP3: “100 Classic Christmas Songs” by Various Artists; “Mylo
Xyloto” by Coldplay; and “A Very She & Him Christmas” by She & Him
DVD: “Harry Potter and the Deathly Hallows, Part 2”; “Bridesmaids”;
and “The Help”
Amazon Instant Video: “Super 8”; “The Help”; and “Crazy, Stupid, Love”
Watches: Timex 1440 Sports Digital Resin Strap Watch; LEGO Kids' Star
Wars Darth Vader Mini-Figure Alarm Clock; and XOXO Rhinestone Accent
Gold-Tone Bracelet Watch
Jewelry: 10k White Gold Round Diamond Stud Earrings; Sterling Silver
Amethyst Butterfly Pendant; and White Peacock and Pink Freshwater
Cultured Pearl Button 3 Pair Stud Earrings Set
Clothing: Levi’s 501 Jean; Levi’s 505 Straight Fit Jean; and Levi’s
550 Relaxed Fit Jean
Shoes: UGG Australia Classic Tall Boots; Crocs Classic Clog; and
BEARPAW Emma Short Boot
Beauty: Wonderstruck by Taylor Swift Eau de Parfum Spray; Olay Pro-X
Advanced Cleansing System; and NARS Orgasm Blush
Health & Personal Care: Philips Norelco SensoTouch Electric Shaver;
Philips Norelco Shaving System; and Philips Sonicare Essence Power
Tools & Home Improvement: Streamlight Nano Light Miniature Keychain
LED Flashlight; Smith's PP1 Pocket Pal Multifunction Sharpener; and
Black & Decker All-In-One SureGrip Laser Level
Automotive: Battery Tender Junior 12V Battery Charger; Wagan 12-Volt
Heated Seat Cushion; and Mystic Industries Reindeer Vehicle Costume
Baby: Baby Einstein Take Along Tunes; Vulli Sophie the Giraffe
Teether; and Cloud B Twilight Turtle Constellation Night Light
AmazonWireless: Motorola DROID RAZR 4G Android Phone (Verizon
Wireless); Samsung Galaxy S II Epic Touch 4G Android Phone (Sprint);
and Samsung Galaxy S II 4G Android Phone (AT&T)
Amazon Appstore for Android: Angry Birds (Ad-Free); TETRIS; and
Pandora Internet Radio
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth's
Biggest Selection. Amazon.com, Inc. seeks to be Earth's most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon's developer customers with access to
in-the-cloud infrastructure services based on Amazon's own back-end
technology platform, which developers can use to enable virtually any
type of business. The new latest generation Kindle is the lightest, most
compact Kindle ever and features the same 6-inch, most advanced
electronic ink display that reads like real paper even in bright
sunlight. Kindle Touch is a new addition to the Kindle family with an
easy-to-use touch screen that makes it easier than ever to turn pages,
search, shop, and take notes - still with all the benefits of the most
advanced electronic ink display. Kindle Touch 3G is the top of the line
e-reader and offers the same new design and features of Kindle Touch,
with the unparalleled added convenience of free 3G. Kindle Fire is the
Kindle for movies, TV shows, music, books, magazines, apps, games and
web browsing with all the content, free storage in the Amazon Cloud,
Whispersync, Amazon Silk (Amazon's new revolutionary cloud-accelerated
web browser), vibrant color touch screen, and powerful dual-core
Amazon and its affiliates operate websites, including www.amazon.com,
As used herein, "Amazon.com," "we," "our" and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the
Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.
Source: Amazon.com, Inc.
Media Hotline, 206-266-7180