Press Release

<< Back
The Hottest Holiday Gift Just got Hotter: Free Two-Day Shipping on All Kindles -Including Kindle Fire - in Time for Christmas
It's not too late to order Amazon's most popular gifts in time for Christmas - customers who order by 8 pm PT on December 21 will receive free two-day shipping on the $79 Kindle, $99 Kindle Touch, $149 Kindle Touch 3G and $199 Kindle Fire
Millions of customers have already ordered Kindle Fire, the most wished for, most gifted, and #1 bestselling item on for 12 weeks running

SEATTLE, Dec 20, 2011 (BUSINESS WIRE) --(NASDAQ: AMZN) -, Inc. today announced free two-day shipping for the Kindle family, Amazon's most gifted, most wished for, and bestselling products, for delivery before Christmas. Customers who order by 8 pm PT on December 21 will receive their Kindle in time for Christmas with free 2 day shipping to any address in the continental U.S. As the holiday approaches, customers still looking for the perfect gift can order the $79 Kindle at, the $99 Kindle Touch at, the $149 Kindle Touch 3G at, and the $199 Kindle Fire at

"The new Kindles are hands down the best gifts you can give this holiday season, and we're making it even easier to give a new Kindle this Christmas with free two-day shipping," said Dave Limp, Vice President, Amazon Kindle. "We created the Kindle family to make it easy for people to do the things they love. Kindle, Kindle Touch and Kindle Touch 3G are for people who love to read and want the best reading experience in the world. For $79, customers are buying multiple Kindles to use as stocking stuffers. Kindle Fire is the most successful product we've ever launched and delivers a fully-integrated service that makes it easy to do the things customers love - watch movies, listen to music, download apps, play games, read books and magazines and surf the web - all for the unbelievable price of $199."

To take advantage of this free two-day shipping offer, customers simply add a Kindle to their cart and select two-day shipping when they check out.

Customers can also choose to give their favorite Kindle book as a gift this holiday season - with Kindle, customers can choose a specific date for their e-book gift to be delivered so the gift isn't delivered before you want it to be. Customers can give Kindle books as gifts to anyone with an e-mail address - no Kindle required. Kindle books can be read on Kindle devices and free Kindle reading apps for Android, iPad, iPod touch, iPhone, Mac, PC, BlackBerry, Windows Phone, or in your web browser with Kindle Cloud Reader.

About, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection., Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes - still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon's new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

Amazon and its affiliates operate websites, including,,,,,,,, and As used herein, "," "we," "our" and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

SOURCE:, Inc., Inc.
Media Hotline, 206-266-7180

Contact Amazon PR

For Non-media Inquiries:
Amazon Customer Service
For Kindle Marketing/Brand Inquiries:
Kindle Brand Use Guidelines