Press Release

<< Back
Is That Deal Really A Deal? Use the Price Check by Amazon App to Make Sure

As an added incentive, on December 10th Amazon is giving customers using Price Check an additional 5% discount (up to $5) off the Amazon price on up to three qualifying items in toys, electronics, sporting goods, music and DVDs

Shoppers can also start submitting in-store prices with the Price Check app, ensuring they are really getting a deal and allowing all Amazon customers to get the lowest prices year-round

SEATTLE--(BUSINESS WIRE)--Dec. 6, 2011-- (NASDAQ:AMZN)—Year-round, the Price Check by Amazon app allows shoppers to make sure a deal is really a deal. And on December 10th, the simple act of price checking while shopping in physical retail stores will get customers an additional 5% discount (up to $5) off Amazon’s price on up to three qualifying products in eligible categories, including electronics, toys, music, sporting goods and DVDs. Amazon anticipates December 10th will be one of the biggest days of the year for Price Check.

“The ability to check prices on your mobile phone when you’re in a physical retail store is changing the way people shop,” said Sam Hall, director of Amazon Mobile. “Price transparency means that you can save money on the products you want and that’s a great thing for customers. Price Check in-store deals are another incentive to shop smart this holiday season.”

In addition to these one day, in-store deals, shoppers can also start submitting in-store prices with the Price Check app, ensuring they are really getting a deal and allowing all Amazon customers to get the lowest prices year-round.

“We scour online and in-store advertisements from other retailers, every day, year-round. Now, we are enabling customers to use the Price Check app to share in-store prices while they search for the best deals. This is a powerful opportunity for customers to get involved and ensures Amazon customers get the best possible prices,” said Hall.

The Price Check by Amazon app is available for iPhone and Android and can be downloaded for free from the Amazon Appstore, Android Market and App Store for iPhone. Price Check app users can “price check” using four input methods:

  • Scan a barcode: Amazon's barcode scanner will match an item and provide pricing from and other online merchants in seconds. One exclusive feature to the Android version of Price Check is the ability to scan in either portrait or landscape mode, making it faster and easier to find products.
  • Snap a picture: Snap a photo and instantly match the picture to books, DVDs, CDs, video games and more.
  • Say the product name: Speak the name of a product to return accurate product matches and pricing from and its other online merchants.
  • Type your search: Type the product name to instantly find products and prices.

In order to participate in the discount (, Price Check app users will need the latest version of the Price Check app on their iPhone or Android mobile phone. When a customer enables the geo-location feature on Price Check, they will see an additional 5% discount (up to $5) off Amazon’s price for qualifying products they price check and buy from Amazon on Saturday, December 10. They can then choose to share the in-store price with Amazon.

Amazon offers FREE Super Saver Shipping year-round, on all eligible orders $25 and over; millions of items qualify for FREE Super Saver Shipping.

Amazon’s mobile shopping applications include Amazon Deals for iPhone, Price Check by Amazon for iPhone and Android, Amazon Student for iPhone, Amazon Windowshop for iPad and the Amazon Mobile App for iPhone, iPad, BlackBerry, Windows Phone 7 and Android-based devices. Customers can learn more by visiting

For more information about Amazon’s holiday deals and promotions, follow @amazon on Twitter and on Facebook.

About, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection., Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes – still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon’s new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

Amazon and its affiliates operate websites, including,,,,,,,, and As used herein, “,” “we,” “our” and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Source:, Inc., Inc.
Media Hotline, 206-266-7180

Contact Amazon PR

For Non-media Inquiries:
Amazon Customer Service
For Kindle Marketing/Brand Inquiries:
Kindle Brand Use Guidelines