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Kindle Direct Publishing Now Available for the Amazon.it Kindle Store
Authors and publishers can now earn up to 70% royalty on sales to Kindle customers in Italy

LUXEMBOURG, Dec 01, 2011 (BUSINESS WIRE) --

(NASDAQ:AMZN)--Amazon.it today announced that authors and publishers worldwide are now able to make their books available in the Amazon.it Kindle Store (www.amazon.it/kindle) using Kindle Direct Publishing (KDP) (http://kdp.amazon.it). Authors and publishers can utilize the new Italian-language KDP website to make their books available in Italy and more than 100 countries worldwide, while continuing to own the rights to their books. The popular 70% royalty option, which allows independent authors and publishers to make more money on every book sold to Kindle customers in the US, UK, Germany, Austria, France and Spain, is now also available for books sold in Italy.

Kindle Direct Publishing is a fast, free and easy way for authors and publishers to make their books available to Kindle customers in Italy and around the world via Kindle, and on free Kindle reading apps for iPad, iPod touch, iPhone, PC, Mac and Android-based devices. The new Italian-language KDP website is also a convenient way for Italian authors and publishers worldwide to publish their books to Kindle.

"Authors and publishers can now reach more readers by using Kindle Direct Publishing to make their books available to Italian customers in the new Amazon.it Kindle Store," said Diego Piacentini, Senior Vice President, Amazon.com. "Authors in many countries have already seen tremendous success with KDP and we're excited to bring the program to Italian authors and publishers."

The Italian Kindle Store also launched today, offering customers the largest selection of Italian-language titles in digital with over 16,000 Italian-language Kindle books, a wide array of best sellers and hundreds of free Italian classics. In all, the new store offers customers over 900,000 titles--including thousands of global best sellers--in English and other languages.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes - still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon's new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

About Amazon.it

Amazon.it opened in the World Wide Web in November 2010. Amazon strives to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.it offers hundreds of thousands of unique items in categories such as Books, Music, Movies, Videogames, Consumer Electronics, Software, Small Home Appliances, Watches, Toys and Outdoor. The all-new Kindle is the lightest, most compact Kindle ever. The all-new Kindle is a revolutionary portable reader that wirelessly downloads books and personal documents to a 6-inch, advanced electronic ink display that reads like real paper even in bright sunlight. Kindle is the #1 best-selling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn and www.amazon.it and www.amazon.es.

Amazon.it is a trading name for Amazon EU S.à.r.l., Amazon Services Europe S.à.r.l. and Amazon Media EU S.à.r.l. All three are wholly owned subsidiaries of global online retailer Amazon.com, Inc. (NASDAQ:AMZN) located in Seattle, Washington.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

SOURCE: Amazon.com

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