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Amazon.it Launches Italian Kindle Store and First Italian-Language Kindle
Customers can now buy the all-new Kindle - the world's best-selling e-reader - the lightest, fastest and most affordable Kindle ever--for only 99EUR on Amazon.it
Largest selection of digital Italian-language titles

LUXEMBOURG, Dec 01, 2011 (BUSINESS WIRE) --

(NASDAQ: AMZN)-- Amazon.it today launched the Italian Kindle Store offering customers the largest selection of Italian-language titles in digital with over 16,000 Italian-language Kindle books, a wide array of best sellers and hundreds of free Italian classics. In all, the new store offers customers over 900,000 titles--including thousands of global best sellers--in English and other languages. Amazon also announced the new Kindle--the smallest, lightest and most affordable Kindle ever--is now available on Amazon.it for only 99EUR . Amazon.it customers can order the first Italian-language Kindle today on www.amazon.it/kindle.

"We are excited to introduce the new Italian Kindle Store with the largest digital selection of Italian-language titles to millions of Amazon.it customers today. Italian customers are passionate about books and reading and we believe they will love reading great Italian books like Roberto Saviano's 'Gomorra,' Tiziano Terzani's 'Un indovino mi disse' and current best sellers like the new Steve Jobs biography on Kindle," said Diego Piacentini, senior vice president, Amazon.com. "Kindle is already the best-selling e-reader in the world. It comes with an electronic ink display that reads like real paper, with no glare, even in bright daylight and it offers the convenience of downloading books in less than 60 seconds. Kindle is so small and light that it disappears in your hands, which is great when you are looking for a story in which you can get lost in the author's words like Umberto Eco's 'Il Cimitero di Praga.'"

The Italian Kindle Store's vast selection of content in a wide range of categories includes popular titles from best-selling authors Roberto Saviano, Tiziano Terzani, Umberto Eco, Susanna Tamaro, Erri De Luca and Marcello Simoni. Independent authors and publishers can also now use Kindle Direct Publishing to make their books available in Amazon.it's Kindle Store. (For more information on Kindle Direct Publishing, see today's announcement at www.amazon.com/pr/kindle.)

Kindle books are "Buy Once, Read Everywhere" with free Kindle reading apps, now in Italian-language, available for the most popular devices, including: iPad, iPod touch, iPhone, PC, Mac and Android-based devices. Amazon Whispersync automatically syncs your place across all devices, so you can pick up reading where you left off. Plus, with Kindle Worry-Free Archive, books you purchase from the Kindle Store, and any notes or annotations you create, are automatically backed up online in your Kindle library on Amazon.it where they can be re-downloaded wirelessly for free, anytime.

Smallest, Lightest Kindle Ever: The first Italian-language Kindle is small and light enough to fit in your pocket and take with you everywhere. At only 170 grams, the new Kindle is 30 percent lighter than the previous generation Kindle, weighing less than a typical paperback, and 18 percent smaller while still keeping the same 6-inch e-ink display.

Most Advanced Electronic Ink Display: Kindle's high-contrast electronic ink display delivers clear, crisp text and images. Unlike LCD screens, Kindle reads like real paper, with no glare, even in bright sunlight.

Even Faster Page Turns: Kindle's powerful processor is tuned for 10 percent faster page turns compared to the previous generation Kindle.

Built-In Wi-Fi: The first Italian-language Kindle has built-in Wi-Fi support.

Books in 60 Seconds: With fast, free wireless delivery, you can start reading books on Kindle in less than 60 seconds.

Holds up to 1,400 Books: Kindle allows you to carry your entire library in your pocket.

No Battery Anxiety - Up To One Month Battery Life: Read for up to one month on a single charge with wireless off.

Free Cloud Storage: Books purchased from the Kindle Store are automatically backed up for free in the Worry-Free Archive where they can be re-downloaded wirelessly, anytime.

"Buy Once, Read Everywhere": Kindle books can be read on Kindles, iPhone, iPad, iPod touch, PCs, Macs and Android-based devices.

Whispersync: Amazon Whispersync automatically syncs your place across devices, so you can pick up where you left off.

Free Books: Over one million free books in Italian and foreign languages are available to read on Kindle.

Free Book Samples: First chapters of Kindle books are available to download and read for free before you decide to buy.

Adjustable Fonts: Read comfortably with eight different sizes and three font styles.

Customers can start shopping in the Italian Kindle Store and learn more about the first Italian-language Kindle at www.Amazon.it/kindle.

For high-resolution images of the new 99EUR Kindle, visit www.amazon.com/pr/kindle.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.

Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business.

The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes - still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon's new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

About Amazon.it

Amazon.it opened in the World Wide Web in November 2010. Amazon strives to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.it offers hundreds of thousands of unique items in categories such as Books, Music, Movies, Videogames, Consumer Electronics, Software, Small Home Appliances, Watches, Toys and Outdoor.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn and www.amazon.it and www.amazon.es.

The all-new Kindle is the lightest, most compact Kindle ever. The all-new Kindle is a revolutionary portable reader that wirelessly downloads books and personal documents to a 6-inch, advanced electronic ink display that reads like real paper even in bright sunlight. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon.it is a trading name for Amazon EU S.à.r.l., Amazon Services Europe S.à.r.l. and Amazon Media EU S.à.r.l. All three are wholly owned subsidiaries of global online retailer Amazon.com, Inc. (NASDAQ: AMZN) located in Seattle, Washington.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

SOURCE: Amazon.com, Inc.

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