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Kindle Touch and Kindle Touch 3G Ship Tomorrow, Six Days Early

Kindle Touch and Kindle Touch 3G are the most full-featured e-readers available

Kindle Touch 3G is the top of the line e-reader with free 3G wireless – no monthly fee or annual contract, never pay for or hunt for a Wi-Fi hotspot

SEATTLE--(BUSINESS WIRE)--Nov. 14, 2011-- (NASDAQ: AMZN) – Amazon.com today announced it is shipping the all-new Kindle Touch and Kindle Touch 3G beginning tomorrow, November 15, several days earlier than the previously announced November 21 shipping date. The $99 Kindle Touch and $149 Kindle Touch 3G are Amazon’s all-new full-featured e-readers. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G wireless. The popular $79, 5.98-ounce latest generation Kindle began shipping in September. To learn more about Kindle Touch and Kindle Touch 3G, visit www.amazon.com/kindletouch and www.amazon.com/kindletouch3G.

“We’ve seen great excitement over our new line of electronic ink Kindles – in fact, sales of our electronic ink Kindles are more than double any previous Kindle launch,” said Dave Limp, Vice President, Kindle. “Kindle Touch and Kindle Touch 3G are the most full-featured e-readers available with a beautiful latest generation electronic ink display, fast page turns and long battery life. They both also include features you won’t find anywhere else like deep integration of audiobooks from Audible.com, text to speech, our new technologies EasyReach and X-ray, and for Prime Members, free access to over 5,000 books from the Kindle Owners’ Lending Library. We know that customers are excited to get their hands on these new Kindles, which is why we’re excited to able to ship several days earlier than we planned.”

Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes – still with all the benefits of the most advanced electronic ink display. Kindle Touch is also lighter, smaller, eliminates battery anxiety with extra-long battery life and holds thousands of books. Kindle Touch 3G is also a new addition to the Kindle family for readers who want the top of the line e-reader. Kindle Touch 3G offers the same new design and features of Kindle Touch - small and light, easy-to-use touch screen, storage for thousands of books, and extra-long battery life - with the unparalleled added convenience of free 3G. Kindle's free 3G connection means you never have to hunt for or pay for a Wi-Fi hotspot - you simply download and read books anytime, anywhere in over 100 countries around the world. Amazon pays for the 3G connection so there's no monthly fee or annual contract.

Both Kindle Touch and Kindle Touch 3G include X-ray – a new feature invented by Amazon that lets customers explore the "bones of the book." With a single tap, readers can see all the passages across a book that mention ideas, fictional characters, historical figures, places or topics that interest them, as well as more detailed descriptions from Wikipedia and Shelfari, Amazon's community-powered encyclopedia for book lovers. Amazon built X-Ray using its expertise in language processing and machine learning, access to significant storage and computing resources with Amazon S3 and EC2, and a deep library of book and character information. The vision is to have every important phrase in every book.

Early comments from product reviewers on Kindle Touch and Kindle Touch 3G include:

“In all, Amazon has three new Kindle models. The two cheaper ones (Kindle and Kindle Touch) will surely get lost in the smoke from the Fire, but that’s a pity; they’re rather spectacular.” New York Times

“[X-ray] is a godsend when you have put a book down for a while and forget who the players are — even if the book includes a section for cast of characters, pop-up trumps look-up every time.” – Wired

“The Best Part: How easy it is to do anything that has to do with a book: shopping, borrowing, research, reference, skimming, note taking. You don't have to supplement the Kindle Touch for anything book-related.” – Gizmodo

“It’s (Kindle Touch) beautifully done.” – New York Times

Kindle Touch and Kindle Touch 3G orders are fulfilled on a first-come first-served basis. Customers can purchase now at www.amazon.com/kindletouch and www.amazon.com/kindletouch3G.

For high-resolution images, visit www.amazon.com/pr/kindle.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes - still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon's new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Source: Amazon.com, Inc.

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