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Kindle Cloud Reader Now Available on Mozilla Firefox
Amazon's HTML5-based Kindle web app gives customers access to the largest selection of the most popular books, all without leaving the web browser

SEATTLE, Nov 08, 2011 (BUSINESS WIRE) --

(NASDAQ:AMZN) - Today, Amazon announced that Kindle Cloud Reader, the HTML5-based web app that lets customers read their Kindle books in their web browser, is now available for Mozilla Firefox so the hundreds of millions of Firefox users can start reading their Kindle books instantly, simply by opening their web browser. To start reading, go to http://read.amazon.com using Chrome, Safari on iPad, Safari on desktop and now Mozilla Firefox.

"Customer response to Kindle Cloud Reader has been overwhelmingly positive," said Dorothy Nicholls, Director, Amazon Kindle. "Instant access to your books in the browser, combined with a beautifully designed and feature rich HTML5 application experience, has made Kindle Cloud Reader the best launch we've ever had for a Kindle app. We're excited to further extend our 'Buy Once, Read Everywhere' mission and give Mozilla Firefox users access to the largest selection of the most popular books, all without leaving their web browser."

"Kindle Cloud Reader is a great example of an HTML5 application that offers a seamless shopping and reading experience within the browser," said Chris Blizzard, Mozilla Firefox Director of Platform Product Management. "As the creator of Firefox and HTML5 leaders, we are excited to see Amazon deliver this innovative approach to e-books to the more than 450 million Firefox users worldwide."

Kindle Cloud Reader is the latest Kindle reading application and leverages HTML5. With Kindle Cloud Reader, customers can read Kindle books instantly using only their web browser - online or offline - with no downloading or installation required. As with all Kindle apps, Kindle Cloud Reader automatically synchronizes your Kindle library, as well as your last page read, bookmarks, notes, and highlights for all of your Kindle books, no matter how you choose to read them. To make it easy and seamless to discover new books, Kindle Cloud Reader includes an integrated, touch optimized store, allowing customers one click access to a vast selection of books.

Kindle Cloud Reader is available for Safari on iPad, Safari on desktop, Chrome and, starting today, Mozilla Firefox 6 and above. Kindle Cloud Reader on the iPad is optimized for the size and unique touch interface of iPad. Without even leaving the app, customers can start shopping in the Kindle Store and will find a unique and immersive shopping experience built specifically for iPad's Safari browser.

Amazon.com customers can start reading their Kindle books immediately using Kindle Cloud Reader at http://read.amazon.com.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes - still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon's new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, and www.amazon.es. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

SOURCE: Amazon.com, Inc.

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