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MYHABIT.COM Introduces Exclusive Curated and Vintage Sale Events
New ongoing series kicks off with Janie Bryant and vintage Chanel collections

SEATTLE, Sep 12, 2011 (BUSINESS WIRE) --

MYHABIT (, a new membership-only fashion destination from, Inc. (NASDAQ: AMZN), today announced the first in a series of curated and vintage sale events offering customers access to exciting collections at a broad range of price points. "The Curator" series of events will include hand-picked items from the industry's top tastemakers. "Archive" events will feature vintage luxury and designer clothing, jewelry and accessories.

The first curation debuts today with a unique offering from Janie Bryant, lauded costume designer from the hit TV show "Mad Men." Bryant will share her retro-modern aesthetic and give MYHABIT customers the chance to channel that look by shopping Bryant's hand-picked collection. The event features coveted items including a vintage handbag from Hermes and exquisite jewelry from Miriam Haskell and Suzanne Felsen. MYHABIT customers can also watch a video interview with Janie Bryant discussing her style philosophy.

"Every woman should incorporate glamour and vintage into her wardrobe to develop her own unique style," said Janie Bryant. "My curation represents a fusion of some past and present fashions that I love and I'm excited to share it with MYHABIT customers."

Launching September 13, the first vintage premium designer sale for the Archive will unveil classic vintage handbags and jewelry from the legendary fashion house Chanel. Items will be high-value, limited quantity, one-of-a-kind pieces in excellent condition.

"We are always looking to enhance our selection and deliver an element of surprise and the unexpected to our customers," said Jenny Feldman, senior fashion editor for MYHABIT. "The thrill in finding one-of-a-kind product, coupled with the peace-of-mind in buying from a trusted source like Amazon, is an enticing combination."

MYHABIT features daily sales beginning at 9:00 AM PT/12:00 PM ET, and generally lasting 72 hours, from coveted designer brands across women's, men's, children's and home departments. Customers can easily browse by department and sale event, and will experience detailed product pages with in-depth descriptions, videos and images with a zoom feature for up-close details. MYHABIT offers free, instant membership; fast, free shipping and free returns on eligible items. Orders eligible for return will receive credit redeemable from MYHABIT, and

For more information and inspiration on Janie Bryant, go to


MYHABIT, developed and launched by in 2011, is a membership-only fashion destination offering up to 60 percent off list prices of designer and boutique brands in women's, men's, children's and home departments. The private-sale site features daily, limited-time sales beginning at 9:00 AM PT/12:00 PM ET. MYHABIT is a luxurious fashion destination for shopping hand-picked items, which also sets a new standard in convenience and service with free, instant membership; fast, free shipping and free returns on eligible items.

About, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection., Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G, Kindle with Special Offers, Kindle 3G with Special Offers and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G, Kindle 3G with Special Offers and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including,,,,,,, and As used herein, "," "we," "our" and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

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