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Introducing Kindle Cloud Reader
Read over 950,000 Kindle books in your web browser - no download or installation required

Based on HTML5, Kindle Cloud Reader optimizes for the platform you're using and automatically stores your latest book locally for offline reading

Instant Books - no waiting for a download, start reading the book immediately, offline or online

SEATTLE, Aug 10, 2011 (BUSINESS WIRE) -- (NASDAQ: AMZN) - For over two years, Amazon has been offering a wide selection of free Kindle reading apps that enable customers to "Buy Once, Read Everywhere." Customers can already read Kindle books on the largest number of the most popular devices and platforms, including Kindles, iPads, iPhones, iPod touches, PCs, Macs, Android phones and tablets, and BlackBerrys. Today, Amazon.com announced Kindle Cloud Reader, its latest Kindle reading application that leverages HTML5 and enables customers to read Kindle books instantly using only their web browser - online or offline - with no downloading or installation required. As with all Kindle apps, Kindle Cloud Reader automatically synchronizes your Kindle library, as well as your last page read, bookmarks, notes, and highlights for all of your Kindle books, no matter how you choose to read them. Kindle Cloud Reader with its integrated touch optimized Kindle Store is available starting today for Safari on iPad, Safari on desktop and Chrome at http://www.amazon.com/cloudreader.

"We are excited to take this leap forward in our 'Buy Once, Read Everywhere' mission and help customers access their library instantly from anywhere," said Dorothy Nicholls, Director, Amazon Kindle. "We have written the application from the ground up in HTML5, so that customers can also access their content offline directly from their browser. The flexibility of HTML5 allows us to build one application that automatically adapts to the platform you're using - from Chrome to iOS. To make it easy and seamless to discover new books, we've added an integrated, touch optimized store directly into Cloud Reader, allowing customers one click access to a vast selection of books."

Features of Kindle Cloud Reader include:

  • An immersive view of your entire Kindle library, with instant access to all of your books
  • Start reading over 950,000 Kindle books instantly within your browser
  • An embedded Kindle Store optimized for your web browser makes it seamless to discover new books and start reading them instantly
  • New Kindle Store for iPad is built from the ground up for iPad's touch interface
  • Your current book is automatically made available for offline use, and you can choose to save a book for reading offline at any time
  • Receive automatic software updates without the need to download new software
  • Select any book to start reading, customize the page layout to your desired font size, text color, background color, and more
  • View all of the notes, highlights, and bookmarks that you've made on other Kindle apps or on Kindle
  • Sync your last page read across your Kindle and free Kindle apps so you can always pick up where you left off

Kindle Cloud Reader is available for Safari on iPad, Safari on desktop and Chrome starting today. Kindle Cloud Reader on the iPad is optimized for the size and unique touch interface of iPad. Without even leaving the app, customers can start shopping in the Kindle Store and will find a unique and immersive shopping experience built specifically for iPad's Safari browser.

Kindle Cloud Reader will be available on additional web browsers, including Internet Explorer, Firefox, the BlackBerry PlayBook browser, and other mobile browsers, in the coming months.

Amazon.com customers can start reading their Kindle books immediately using Kindle Cloud Reader at http://www.amazon.com/cloudreader.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G, Kindle with Special Offers, Kindle 3G with Special Offers and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G, Kindle 3G with Special Offers and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including http://www.amazon.com, http://www.amazon.co.uk, http://www.amazon.de, http://www.amazon.co.jp, http://www.amazon.fr, http://www.amazon.ca, http://www.amazon.cn, and http://www.amazon.it. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

SOURCE: Amazon.com, Inc.

Amazon.com, Inc.
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