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MYHABIT Expands into Home Category
New membership-only website now offers daily sales from sought-after designers in home accessories and décor, priced at up to 60 percent off with fast, free shipping

SEATTLE, Aug 02, 2011 (BUSINESS WIRE) --

(NASDAQ:AMZN) - MYHABIT.com, a new membership-only fashion destination from Amazon, today announced the launch of the new home category featuring a tailored selection of designer sales in home accessories and décor beginning daily at 9:00 AM PT/12:00 PM ET. Customers can now shop bedding and bath, home décor, accent furniture, tabletop, cookware and bakeware, small appliances, lighting, pet accessories and other objects of desire hand-picked with an aesthetic eye by the MYHABIT buying team and offered at up to 60 percent off with fast, free shipping and free returns on U.S. orders.

"Whether dressing a window or dressing for a night on the town, we know our members expect a serious focus on style and selection, world-class customer service and convenience in all facets of their life," said Maria Renz, president of MYHABIT. "With fast, free shipping on home items - from pillows to accent furniture - and great prices on coveted brands, we hope MYHABIT affords our members the creative freedom to be their own best decorator and create spaces they truly love."

The home launch kicks off its first week with limited-time designer sales featuring Trina Turk, Frette and more. New home categories and sales from designers like Jura, Missoni and Swarovski will be added in the coming months.

MYHABIT offers fast, free shipping and free return shipping on eligible U.S. orders and flat rate $15 priority international shipping on eligible items. Orders eligible for return will receive gift card credit redeemable at MYHABIT, Amazon.com and Endless.com.

About MYHABIT.com

MYHABIT, developed and launched by Amazon.com in 2011, is a membership-only fashion destination offering up to 60 percent off list prices of designer and boutique brands in women's, men's and children's departments. The private-sale site features daily, limited-time sales beginning at 9:00 AM PT/12:00 PM ET. MYHABIT is a luxurious fashion destination for shopping hand-picked items, which also sets a new standard in convenience and service with free, instant membership; fast, free shipping and free return shipping in the U.S. on eligible items; and fast, $15 international shipping.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G, Kindle with Special Offers, Kindle 3G with Special Offers and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G, Kindle 3G with Special Offers and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr,www.amazon.ca, www.amazon.cn, and www.amazon.it. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

SOURCE: Amazon.com, Inc.

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