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MYHABIT Shopping App for iPhone Now Available
Satisfy daily fashion craving with easy, on-the-go access to limited-time sales of designer and boutique brands at up to 60 percent off

SEATTLE, Aug 01, 2011 (BUSINESS WIRE) --

(NASDAQ:AMZN) - MYHABIT.com, a new membership-only fashion destination from Amazon, today announced the MYHABIT App for iPhone. The new app offers easy, on-the-go access to the curated selection of designer sales beginning at 9:00 AM PT/12:00 PM ET daily on MYHABIT.com. Customers can use the app to shop limited-time sales from wherever they are and stay informed with start of sale reminders on upcoming sale events from their favorite designer brands.

"With MYHABIT for iPhone, customers can get their daily fashion fix no matter where they are, and they can browse and buy immediately, before an event sells out," said Maria Renz, president of MYHABIT. "Our mobile customers will discover the same elegant and easy-to-use fashion destination that MYHABIT.com customers experience, including 360-degree video footage of clothing on models, lavish photography, and free shipping and free returns on U.S. orders for a compelling, on-the-go private sale experience."

The MYHABIT App features daily sales up to 60 percent off top brands such as Doo.Ri, Elizabeth and James, Halston and Vera Wang, running simultaneously across women's, men's, and children's departments. Customers can easily browse by department and sale event, and view detailed product pages, videos and images. In addition, customers can preview the week's calendar of events and receive start of sale reminders to help ensure they get their favorite styles from top brands before they sell out.

MYHABIT offers fast, free shipping and free return shipping on U.S. orders and flat rate $15 priority international shipping. Orders eligible for return will receive gift card credit redeemable at MYHABIT, Amazon.com and Endless.com.

The MYHABIT App for iPhone is available for free from Apple at http://www.itunes.com/appstore. For more information please visit: www.myhabit.com/getmobile.

About MYHABIT.com

MYHABIT, developed and launched by Amazon.com in 2011, is a membership-only fashion destination offering up to 60 percent off list prices of designer and boutique brands in women's, men's and children's departments. The private-sale site features daily, limited-time sales beginning at 9:00 AM PT/12:00 PM EST. MYHABIT is a luxurious fashion destination for shopping hand-picked items, which also sets a new standard in convenience and service with free, instant membership; fast, free shipping and free return shipping in the U.S. on eligible items; and fast, $15 international shipping.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G, Kindle with Special Offers, Kindle 3G with Special Offers and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G, Kindle 3G with Special Offers and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr,www.amazon.ca, www.amazon.cn, and www.amazon.it. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

SOURCE: Amazon.com, Inc.

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