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Amazon Announces MYHABIT.COM, a New Private Sale Site Featuring Hand-Picked Styles from Top Designer and Boutique Brands
New membership-only website offers daily events featuring up to 60 percent off a curated selection of styles from the best brands, along with fast, free shipping and free returns

SEATTLE, May 03, 2011 (BUSINESS WIRE) --

Amazon.com, Inc. (NASDAQ:AMZN) today announced the launch of a new membership-only fashion destination, MYHABIT.COM (www.myhabit.com), offering up to 60 percent off hand-picked styles from the most sought after brands. The private sale site offers free, instant membership; fast, free shipping and free returns. The site also features upscale photography and 360-degree video of the clothing on live models, giving customers a unique, improved shopping experience.

"MYHABIT is a beautiful website designed specifically for limited time sales and we think customers will love this shopping experience," said Maria Renz, president of MYHABIT. "MYHABIT customers will discover designer clothing at 60 percent off, with free shipping and easy returns."

MYHABIT features daily sales beginning at 9:00 AM PT/12:00 PM ET from top brands such as Doo.Ri, Elizabeth and James, Halston and Vera Wang, running simultaneously across women's, men's, and children's departments. Customers can easily browse by department and sale event, and will experience detailed product pages with in-depth descriptions, videos and images with a zoom feature for up-close details.

"MYHABIT gives fashion customers an elegant and easy-to-use online destination for private sale shopping," said Maria Renz, president of MYHABIT. "Couple that with a curated selection of the best brands, free shipping and free returns, and new features like 360-degree video footage, and MYHABIT sets a new standard in service, convenience and product presentation."

MYHABIT offers free four-day shipping and free returns. Orders eligible for return will receive credit redeemable from MYHABIT, Amazon.com and Endless.com.

About MYHABIT.COM

MYHABIT, developed and launched by Amazon.com in 2011, is a membership-only fashion destination offering up to 60 percent off list prices of designer and boutique brands in women's, men's and children's departments. The private-sale site features daily, limited-time sales beginning at 9:00 AM PT/12:00 PM ET. MYHABIT is a luxurious fashion destination for shopping hand-picked items, which also sets a new standard in convenience and service with free, instant membership; fast, free shipping and free returns on eligible items.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G, Kindle with Special Offers and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, and www.amazon.it. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

SOURCE: Amazon.com, Inc.

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