New membership-only website offers daily events featuring up to 60
percent off a curated selection of styles from the best brands, along
with fast, free shipping and free returns
SEATTLE, May 03, 2011 (BUSINESS WIRE) --
Amazon.com, Inc. (NASDAQ:AMZN) today announced the launch of a new
membership-only fashion destination, MYHABIT.COM (www.myhabit.com),
offering up to 60 percent off hand-picked styles from the most sought
after brands. The private sale site offers free, instant membership;
fast, free shipping and free returns. The site also features upscale
photography and 360-degree video of the clothing on live models, giving
customers a unique, improved shopping experience.
"MYHABIT is a beautiful website designed specifically for limited time
sales and we think customers will love this shopping experience," said
Maria Renz, president of MYHABIT. "MYHABIT customers will discover
designer clothing at 60 percent off, with free shipping and easy
returns."
MYHABIT features daily sales beginning at 9:00 AM PT/12:00 PM ET from
top brands such as Doo.Ri, Elizabeth and James, Halston and Vera Wang,
running simultaneously across women's, men's, and children's
departments. Customers can easily browse by department and sale event,
and will experience detailed product pages with in-depth descriptions,
videos and images with a zoom feature for up-close details.
"MYHABIT gives fashion customers an elegant and easy-to-use online
destination for private sale shopping," said Maria Renz, president of
MYHABIT. "Couple that with a curated selection of the best brands, free
shipping and free returns, and new features like 360-degree video
footage, and MYHABIT sets a new standard in service, convenience and
product presentation."
MYHABIT offers free four-day shipping and free returns. Orders eligible
for return will receive credit redeemable from MYHABIT, Amazon.com and
Endless.com.
About MYHABIT.COM
MYHABIT, developed and launched by Amazon.com in 2011, is a
membership-only fashion destination offering up to 60 percent off list
prices of designer and boutique brands in women's, men's and children's
departments. The private-sale site features daily, limited-time sales
beginning at 9:00 AM PT/12:00 PM ET. MYHABIT is a luxurious fashion
destination for shopping hand-picked items, which also sets a new
standard in convenience and service with free, instant membership; fast,
free shipping and free returns on eligible items.
About Amazon.com
Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth's
Biggest Selection. Amazon.com,
Inc. seeks to be Earth's most customer-centric company, where customers
can find and discover anything they might want to buy online, and
endeavors to offer its customers the lowest possible prices. Amazon.com and
other sellers offer millions of unique new, refurbished and used items
in categories such as Books; Movies, Music & Games; Digital Downloads;
Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery;
Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools,
Auto & Industrial. Amazon Web Services provides Amazon's developer
customers with access to in-the-cloud infrastructure services based on
Amazon's own back-end technology platform, which developers can use to
enable virtually any type of business. Kindle, Kindle 3G, Kindle with
Special Offers and Kindle DX are the revolutionary portable readers that
wirelessly download books, magazines, newspapers, blogs and personal
documents to a crisp, high-resolution electronic ink display that looks
and reads like real paper. Kindle 3G and Kindle DX utilize the same 3G
wireless technology as advanced cell phones, so users never need to hunt
for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the
millions of items sold on Amazon.
Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr,
www.amazon.ca, www.amazon.cn,
and www.amazon.it.
As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com,
Inc., and its subsidiaries, unless the context indicates otherwise.
Forward-Looking Statements
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's
filings with the Securities and Exchange Commission, including its most
recent Annual Report on Form 10-K and subsequent filings.

SOURCE: Amazon.com, Inc.
Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr