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Kindle Direct Publishing Now Enables Authors and Publishers to Independently Publish Their Books in the Amazon.de Kindle Store
Authors and publishers can now earn 70% royalty on sales to Kindle customers in Germany and Austria

LUXEMBOURG, Apr 21, 2011 (BUSINESS WIRE) -- (NASDAQ:AMZN)--Amazon.de today announced that authors and publishers worldwide are now able to make their books available in the Amazon.de Kindle Store (www.amazon.de/kindlebuecher) using the Kindle Direct Publishing (kdp.amazon.de) service. Kindle Direct Publishing (KDP) is a fast and easy way for publishers and authors to start selling to Kindle customers worldwide via Kindle, Kindle 3G, Kindle DX, iPad, iPod touch, iPhone, PC, Mac and Android-based devices.

German-language authors and publishers can utilize the new German KDP website to make their books available in Germany, Austria, the U.K., U.S. and over 100 countries worldwide. The popular KDP 70% royalty option, which allows authors and publishers worldwide to make more money on books sold to Kindle customers in the U.S., U.K. and Canada, is now also available for books sold in Germany and Austria. Additionally, publishers can now receive their payment in either Euros, British pounds or U.S. dollars. For more information and program terms, please visit kdp.amazon.de.

"German publishers and authors can now take advantage of Kindle Direct Publishing to reach a wider audience and make more money on every book sold," said Greg Greeley, vice president, European Retail. "U.S. and U.K. authors have had tremendous success with KDP and we're hopeful German authors and publishers will take advantage of both the increased reach and revenue that KDP has to offer."

The Amazon.de Kindle Store serves customers in Germany, Austria, Switzerland, Liechtenstein and Luxembourg. To learn more about Kindle Direct Publishing, visit kdp.amazon.de. The Amazon.de Kindle Store has the largest selection of ebooks including more than 650,000 titles, 71 of 100 online Spiegel bestsellers, and over 25,000 German-language titles with thousands of German classics downloadable for free only on Kindle.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon. Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, and www.amazon.it. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

About Amazon.de

Amazon.de opened its virtual doors in October 1998. Amazon strives to be the world's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.de and sellers list millions of unique new, refurbished and used items in categories such as Books, Music, MP3, Movies, Games, Kitchen, Home & Garden, Electronics, Watches & Jewelry, Shoes & Apparel, Toys and Baby Products, Sports and Leisure, Personal Care & Beauty, DIY & Automotive, Pet Supplies, Computers and Software as well as Magazine Subscriptions.

Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn and www.amazon.it.

Amazon.de is a trading name for Amazon EU S.à.r.l., Amazon Services Europe S.à.r.l. and Amazon Media EU S.à.r.l. All three are wholly owned subsidiaries of global online retailer Amazon.com, Inc. (NASDAQ:AMZN) located in Seattle, Washington.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

SOURCE: Amazon.com, Inc.

Amazon.com, Inc.
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