Amazon Adds Instant Videos to Amazon Prime
SEATTLE, Feb 22, 2011 (BUSINESS WIRE) --
Amazon.com, Inc. (NASDAQ:AMZN) today announced the launch of a new
benefit for Amazon Prime members: unlimited, commercial-free, instant
streaming of more than 5,000 movies and TV shows. This new benefit is
being added at no additional cost -- Prime membership will continue to be
$79 per year. Amazon Prime's all-you-can-eat free Two-Day Shipping has
already attracted millions of members. Customers can learn more about an
Amazon Prime one-month free trial and start watching instantly at www.amazon.com/primevideos.
"Millions of Amazon Prime members already enjoy the convenience of free
Two-Day Shipping," said Robbie Schwietzer, vice president of Amazon
Prime. "Adding unlimited instant access to thousands of movies and TV
shows at no additional cost is a great way to give members even more
value for their $79 annual Amazon Prime membership."
Movies and TV shows included with an Amazon Prime membership can be
watched instantly on Macs, PCs and nearly 200 models of
Internet-connected TVs, Blu-ray players and set-top boxes that are
compatible with Amazon Instant Video. The selection of videos available
for instant streaming currently includes movies, such as "The Girl with
the Dragon Tattoo" trilogy, "Amadeus," "Syriana," and "Chariots of
Fire," noted documentaries such as "Food Inc.," "March of the Penguins"
and "Ken Burns' National Parks," plus TV shows, such as "Doctor Who,"
"Farscape," "Fawlty Towers" and children's shows, such as "Arthur,"
"Caillou," "Super Why!" and "Mister Rogers' Neighborhood."
Amazon Prime is a membership program that offers customers unlimited
free Two-Day Shipping with no minimum purchase requirement for only $79
a year. Millions of items are eligible, including books, home and garden
products, electronics, video games, clothing, accessories and beauty
products. With the introduction of Prime instant videos, free trial and
paid Amazon Prime members in the U.S. now also have unlimited instant
access to more than 5,000 videos.
Amazon Instant Video is a digital video service that offers customers
more than 90,000 commercial-free movies and television shows to buy or
rent on an a la carte basis. New-release movies are often available as
soon as they are released on DVD, and many TV shows are available the
day after their first broadcast. Amazon Instant Video also offers
thousands of movies and TV shows in high definition. With Amazon Instant
Video, customers can watch instantly on Macs, PCs, and nearly 200
Internet connected TVs, Blu-ray players, and set-top boxes. To learn
more about Amazon Instant Video on your TV, visit www.amazon.com/watchontv.
"In addition to now offering unlimited, commercial-free, instant
streaming of 5,000 movies and TV shows to Amazon Prime members, we
continue to offer all customers more than 90,000 movies and TV shows
through Amazon Instant Video," said Cameron Janes, director of Amazon
Instant Video. "With Amazon Instant Video customers can rent or purchase
hit movies, such as 'The Social Network' as well as purchase the latest
TV shows available the day-after they broadcast."
Customers who receive Prime shipping benefits through our Amazon Student
and Amazon Mom programs can upgrade to receive paid Prime benefits for
just $79 a year.
For more information on Amazon Prime and Prime instant videos and to
start an Amazon Prime free trial, visit www.amazon.com/primevideos.
For more information on Amazon Instant Video, visit www.amazon.com/instantvideo.
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth's
Biggest Selection. Amazon.com,
Inc. seeks to be Earth's most customer-centric company, where customers
can find and discover anything they might want to buy online, and
endeavors to offer its customers the lowest possible prices. Amazon.com
and other sellers offer millions of unique new, refurbished and used
items in categories such as Books; Movies, Music & Games; Digital
Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby;
Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors;
and Tools, Auto & Industrial. Amazon Web Services provides Amazon's
developer customers with access to in-the-cloud infrastructure services
based on Amazon's own back-end technology platform, which developers can
use to enable virtually any type of business. Kindle, Kindle 3G and
Kindle DX are the revolutionary portable readers that wirelessly
download books, magazines, newspapers, blogs and personal documents to a
crisp, high-resolution electronic ink display that looks and reads like
real paper. Kindle 3G and Kindle DX utilize the same 3G wireless
technology as advanced cell phones, so users never need to hunt for a
Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions
of items sold on Amazon.
Amazon and its affiliates operate websites, including www.amazon.com,
As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com,
Inc., and its subsidiaries, unless the context indicates otherwise.
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's
filings with the Securities and Exchange Commission, including its most
recent Annual Report on Form 10-K and subsequent filings.
SOURCE: Amazon.com, Inc.
Media Hotline, 206-266-7180