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Amazon's Collection of Mobile Shopping Apps Now Includes the Amazon App for Windows Phone 7
Wherever they are, customers can now search and buy millions of Amazon.com products with their Windows Phone 7 devices

SEATTLE, Feb 10, 2011 (BUSINESS WIRE) --

Amazon.com, Inc. (NASDAQ:AMZN) today announced the Amazon App for Windows Phone 7, a free app that offers customers a fast and convenient way to shop Amazon.com and thousands of other merchants, wherever they go. Designed specifically for Windows Phone 7, the app displays all of a product's details in a single view and allows users to scroll horizontally to search and buy without the need to load new screens or leave the app.

"We are thrilled to add Windows to our suite of Amazon shopping applications," said Sam Hall, director of Amazon Mobile. "We've combined the unique attributes of Windows Phone 7 with the popular Amazon shopping features customers have come to know and trust, to create an app that's customized for Windows Phone 7 devices."

The Amazon App for Windows Phone 7 leverages the new panoramic-style layout of the Windows user interface, where customers can quickly swipe left and right to view details of a product, read customer reviews, browse related items and make a purchase from Amazon and its merchant partners, all without having to load a new screen or leave the app. Customers can also access their Amazon.com account and favorite shopping features wherever they are, including Gold Box Deal of the Day and Lightning Deals, personalized recommendations, Wish Lists, 1-Click ordering, Amazon Prime membership, order tracking and more.

"Amazon for Windows Phone 7 takes advantage of the phone's unique features and design," said Todd Brix, senior director, Windows Phone Marketplace, Microsoft Corp. "With its panoramic layout and user-friendly design, Amazon for Windows Phone 7 is a prime example of the rich applications that will let Windows Phone 7 users get the most out of their phone," he continued.

The Amazon App for Windows Phone 7 is now available as a free download through the Windows Phone Marketplace. For more information, visit www.amazon.com/windowsphoneapp.

Amazon's family of mobile shopping applications includes Amazon Deals for iPhone, Price Check by Amazon for iPhone, Amazon Windowshop for iPad and the Amazon App for iPhone, iPad, BlackBerry, Windows Phone 7 and Android-based devices. Customers can learn more by visiting www.amazon.com/amazonmobile.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, and www.amazon.it. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

SOURCE: Amazon.com, Inc.

Amazon.com, Inc.
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