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Amazon's Kindle Digital Text Platform Extends 70 Percent Royalty Option to Books Sold to Canadian Customers
Authors and publishers can now earn more money on every book sold to Canadian customers
Kindle Digital Text Platform changes name to Kindle Direct Publishing

SEATTLE, Jan 21, 2011 (BUSINESS WIRE) --Amazon.com, Inc. (NASDAQ:AMZN) today announced that the popular Kindle Digital Text Platform (DTP) is extending the 70 percent royalty option to include books sold to Canadian customers. This royalty option is available for books sold to Canadian customers from the Kindle Store for Kindle, Kindle 3G, Kindle DX, or one of the Kindle apps for iPad, iPhone, iPod touch, BlackBerry, PC, Mac, Windows Phones and Android-based devices. Kindle Digital Text Platform is also changing its name to Kindle Direct Publishing.

Authors and publishers around the world can receive a 70 percent royalty, net of delivery costs, on the sale of their books to Canadian customers. For more information about the terms, visit http://kdp.amazon.com.

Additionally, Amazon announced a name change for the service previously known as Kindle Digital Text Platform, or DTP. This popular Kindle self-publishing platform will be known as Kindle Direct Publishing. All former DTP websites will direct rights holders to the new Kindle Direct Publishing homepage: http://kdp.amazon.com.

"Our 70 percent royalty option has proven very popular in both the United States and the United Kingdom, and we're excited to extend it for sales to Canadian customers," said Russ Grandinetti, Vice President of Kindle Content. "We've also changed the name of our service from Kindle Digital Text Platform to Kindle Direct Publishing, which we think highlights its mission: offering authors and publishers a fast and easy service to sell books on Kindle worldwide."

Kindle Direct Publishing is a fast and easy self-publishing tool that lets anyone upload and publish their books for sale in the Kindle Store (www.amazon.com/kindlestore). To learn more about Kindle Direct Publishing, visit http://kdp.amazon.com or e-mail kdp-support@amazon.com.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn and www.amazon.it. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

SOURCE: Amazon.com, Inc.

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