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Bestselling Author, Entrepreneur and Agent of Change Seth Godin and Amazon Announce "The Domino Project"
Godin's new publishing imprint the first to use Amazon's "Powered by Amazon" publishing program

SEATTLE, Dec 08, 2010 (BUSINESS WIRE) --

International-bestselling author Seth Godin and Amazon (NASDAQ: AMZN) today announced that Godin's new publishing imprint "The Domino Project" will publish an initial list of six titles using Amazon's new "Powered By Amazon" publishing program. Powered by Amazon enables authors to use Amazon's global distribution, multiple format production capabilities, including print, audio and digital, as well as Amazon's personalized, targeted marketing reach.

Godin will serve as the lead writer, creative director and instigator for a series of "Idea Manifestos" under his new imprint, The Domino Project, which will include books by other bestselling authors, entrepreneurs and thought leaders. These books will be made available for sale in print editions via Amazon.com and as audiobooks via Amazon.com and Audible.com, at bookstores nationwide and as e-books exclusively in the Kindle Store (www.amazon.com/kindlestore).

"I'm thrilled to have the opportunity to break ground and help define what a new publishing model can become," said Godin. "We all know that ideas that spread win, and this new publishing house will enable my colleagues and me to create, write and spread ideas that matter. At the same time, we can leverage Amazon's strength in what they do best: fulfill to a global audience, across all formats, and help me reach my core audience while increasing discovery among brand new readers. A book that isn't read doesn't do anyone any good, and too often, the structure of the book publishing industry gets in the way of books reaching people who can benefit from them. Amazon knows what to do to help these books get read."

"Our goal with Powered by Amazon is to give authors like Seth full creative and editorial control while offering turnkey support for their publishing vision - from distribution to tailored marketing that simply works in getting books out in all formats to customers quickly, efficiently and globally," said Russ Grandinetti, Vice President, Kindle Content. "We're proud to have Seth's 'Idea Manifestos' as the first books in this program."

Starting today, interested readers can sign up for free updates at www.TheDominoProject.com. Included with the updates will be announcements of free Kindle books and updates about other exclusive content once the books are published in early 2011. Print and audio editions will be available on Amazon.com's global sites, as well as at bookstores nationwide. Additionally, audio editions will be available on Audible.com. Like all Kindle books, these "Idea Manifestos" are Buy Once, Read Everywhere: Kindle customers can purchase these books and read them on the $139 third-generation Kindle device with new high-contrast Pearl e-Ink, on iPads, iPod touches, iPhones, Macs, PCs, Blackberrys and Android-based devices. Powered by Amazon is a brand for titles published by Amazon Content Services LLC.

About Seth Godin

Seth Godin has written 12 books - all bestsellers - that have been translated into more than 30 languages. He has long been a provocative proponent of changing the way books are created and marketed. Godin writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. American Way Magazine calls him, "America's Greatest Marketer," and his blog is among the most popular in the world written by a single individual. An entrepreneur since the age of 16, he founded Yoyodyne, his first internet company, which was acquired by Yahoo! in 1998. It pioneered the use of ethical direct mail online, something Seth calls Permission Marketing. He was VP of Direct Marketing at Yahoo! for a year. His latest company, Squidoo.com, is ranked among the top 90 sites in the U.S. (by traffic) by Quantcast. It allows anyone to build a page about any topic you're passionate about. The site raises money for charity and pays royalties to its million plus members.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, and www.amazon.it. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

SOURCE: Amazon

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