Kindle for the Web enables customers to read full text of Kindle
books in their web browser - no download or installation required
Websites are invited to participate in decentralized e-book sales
Kindle for the Web is Chrome OS launch partner
SEATTLE, Dec 07, 2010 (BUSINESS WIRE) --(NASDAQ: AMZN) - Two months ago, Amazon launched Kindle for the Web,
making it possible to read free first chapters of Kindle books through
web browsers. Today, Amazon announced that Kindle for the Web will
expand to enable anyone with access to a web browser to buy and read
full Kindle books - no download or installation required. For the first
time ever, bookstores, other retailers, authors, bloggers and other
website owners will be able to offer Kindle books from their own sites,
let their readers start enjoying the full text of these books instantly,
and earn referral fees through the Amazon Associates Program for sales
made through their sites. Website owners can embed the Kindle for the
Web widget in a matter of seconds and start offering Kindle books. The
update to Kindle for the Web was demonstrated on-stage at a Google
Chrome event today and will support Chrome OS devices, including the new
Chrome OS Notebook, as well as the Chrome browser and other web browsers.
"Kindle for the Web makes it possible for bookstores, authors,
retailers, bloggers or other website owners to offer Kindle books on
their websites and earn affiliate fees for doing so," said Russ
Grandinetti, Vice President, Kindle Content. "Anyone with access to a
web browser can discover the seamless and consistent experience that
comes with Kindle books. Kindle books can be read on the $139
third-generation Kindle device with new high-contrast Pearl e-Ink, on
iPads, iPod touches, iPhones, Macs, PCs, BlackBerrys and Android-based
devices. And now, anywhere you have a web browser. Your reading library,
last page read, bookmarks, notes, and highlights are always available to
you no matter where you bought your Kindle books or how you choose to
read them."
Kindle for the Web joins Amazon's wide selection of free reading apps
for iPad, iPod touch, iPhone, Mac, PC, BlackBerry and Android-based
devices that let customers read and sync their reading library,
bookmarks, notes, and highlights with the device or platform of their
choice.
The Kindle Store offers the largest selection of books people want to
read, including 101 of 111 New York Times Bestsellers and New Releases
from $9.99. Millions of older, out-of-copyright, pre-1923 books are also
available to read. Kindle books offer readers many additional unique
advantages, including:
-
Buy Once, Read Everywhere apps let you sync and read your books, last
page read, bookmarks, notes and highlights across Kindle devices and
the most popular devices and platforms
-
Amazon's Worry-Free Archive automatically backs up your books and
highlights online in your Kindle library where they can be
re-downloaded wirelessly for free, anytime on any Kindle device or app
-
Amazon.com customer reviews, personalized recommendations and
editorial reviews
-
Instant 1-click buying using your Amazon account information
Kindle for the Web was demoed on-stage today at Google's Chrome event,
where audience members saw the speed and fluidity of Kindle for the Web
operating on Chrome OS. Kindle for the Web will support Chrome OS
devices, including the all-new Chrome OS Notebook announced today.
Kindle for the Web takes advantage of HTML5 to give users a rich
application experience. Kindle for the Web will be available in the
coming months. More information about Kindle for the Web is available at www.amazon.com/kindlefortheweb.
About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth's
Biggest Selection. Amazon.com, Inc. seeks to be Earth's most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon's developer customers with access to
in-the-cloud infrastructure services based on Amazon's own back-end
technology platform, which developers can use to enable virtually any
type of business. Kindle, Kindle 3G and Kindle DX are the revolutionary
portable readers that wirelessly download books, magazines, newspapers,
blogs and personal documents to a crisp, high-resolution electronic ink
display that looks and reads like real paper. Kindle 3G and Kindle DX
utilize the same 3G wireless technology as advanced cell phones, so
users never need to hunt for a Wi-Fi hotspot. Kindle is the #1
bestselling product across the millions of items sold on Amazon.
Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk,
www.amazon.de,
www.amazon.co.jp,
www.amazon.fr,
www.amazon.ca,
www.amazon.cn,
and www.amazon.it.
As used herein, "Amazon.com," "we," "our" and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.
Forward-Looking Statements
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the
Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.

SOURCE: Amazon.com, Inc.
Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr