Press Release

<< Back Introduces Windowshop for the Chrome Web Store
A new way to shop's millions of items on the Web

SEATTLE, Dec 07, 2010 (BUSINESS WIRE) -- (NASDAQ: AMZN) today announced that Windowshop is available starting today in Google's new Chrome Web Store. Like Amazon Windowshop for the iPad, Windowshop for the web offers a completely new browsing interface that is optimized for the speed and fluidity of modern web browsers. On their computer screens, customers will experience in a new way, while everything behind-the-scenes remains the same -- millions of in-stock items that feature Amazon's customary low prices and fast delivery.

"The new Chrome Web Store offers our customers a convenient way to experience Windowshop," said Eva Manolis,'s vice president, Retail Customer Experience. "Windowshop's fluid UI is optimal for the impressive speed of the Chrome browser, and offers customers an experience they can only find with We think customers are going to love Windowshop for the web."

The flowing browse experience gives customers a new way to shop and makes exploring everything from toys and DVDs, to coffee makers and digital cameras, easy, fun and fast. Windowshop is a visually rich display where customers can browse more than 40 product categories and get an up-close look at an item to review images, detailed descriptions, customer reviews, related products and multimedia content. Customers can view their personalized recommendations, as well as Amazon Bestsellers, New Releases, Most Gifted items, Most Wished For items and more from one single page using Windowshop.

"The web has become an incredibly powerful platform for innovation, allowing users to do much more online than they ever imagined," said Sundar Pichai, vice president of product management for Google Chrome. "The Chrome Web Store showcases the power of the open web, and we're excited to have as a part of it."

Windowshop for the web was demonstrated today at a Google Chrome event.

About, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection., Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

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Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

SOURCE:, Inc., Inc.
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