AWS customers can now access a highly available DNS system with
pay-as-you-go pricing and no minimum usage commitments
SEATTLE, Dec 06, 2010 (BUSINESS WIRE) --
Amazon Web Services LLC (AWS), an Amazon.com company (NASDAQ: AMZN),
today announced Amazon Route 53, a Domain Name System (DNS) web service
giving developers and businesses a highly available and reliable way to
route Internet traffic to web applications by translating human readable
names into numeric IP addresses. Amazon Route 53 can be used to route
end users to multiple AWS services including Amazon EC2, an Amazon
Elastic Load Balancer or an Amazon S3 bucket, and to infrastructure
outside of AWS. The Amazon Route 53 global network of DNS servers is
designed to automatically respond from the optimal network location,
resulting in low DNS query latency for end users. Route 53 features a
familiar, self-service design with an affordable pay-as-you-go model
where customers pay only for managing domains through the service and
the number of queries that the service answers. To get started using
Amazon Route 53, visit: http://aws.amazon.com/route53.
The Internet's DNS system works much like a phone book by managing the
mapping between names and numbers. For DNS, the names are domain names (www.example.com)
that are easy for people to remember and the numbers are IP addresses
(192.0.2.1) that specify the location of computers on the Internet. DNS
servers translate requests for names into IP addresses, controlling
which server an end user will connect to when they type a domain name
into their web browser.
The mission-critical nature of DNS demands the highest level of
reliability. Amazon Route 53 uses a network of DNS servers located
across the globe, which enables businesses anywhere in the world to
leverage the highly available AWS infrastructure to achieve the level of
dependability required to keep their web applications available. Amazon
Route 53 also lets customers place strict controls over who can manage
their DNS system by allowing integration with AWS Identity and Access
Management (IAM). This gives customers greater control over user access,
including the ability to grant unique credentials and permissions for
each user within their AWS account.
"Our customers have asked for a DNS service with all the same qualities
of the other AWS services that they use every day - flexible, scalable,
no commitment, inexpensive, and pay-as-you go. That's exactly what
Amazon Route 53 provides. Now AWS customers who need a DNS service don't
have to work with a separate provider and instead can get this
additional infrastructure service with the AWS platform - all at a
fraction of the price [of what they normally pay]," said Tal Saraf,
General Manager of Amazon CloudFront.
Newsweek Digital features content from the Newsweek magazine and
original content online through Newsweek.com and mobile devices. "We are
excited about the release of a DNS service from Amazon Web Services,"
said Nathan Butler, Director of Web Infrastructure and Operations,
Newsweek. "We plan to get started quickly using Amazon Route 53, and we
anticipate a potential cost savings of up to 99 percent if we were to
offload all of our DNS traffic to AWS."
RightScale offers a cloud management platform, delivered as Software as
a Service, that helps businesses all over the world benefit from the
scalable, cost-effective and on-demand power of cloud computing. "The
new DNS service adds an important feature to the AWS platform that will
make it an even more powerful solution for a variety of cloud
deployments," said Michael Crandell, CEO of RightScale. "We plan to
support Amazon Route 53 throughout our management platform, including in
our Solution Packs for scalable websites and resilient MySQL database
configurations, and we look forward to helping our customers take
advantage of the new DNS offering."
About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth's
Biggest Selection. Amazon.com, Inc. seeks to be Earth's most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon's developer customers with access to
in-the-cloud infrastructure services based on Amazon's own back-end
technology platform, which developers can use to enable virtually any
type of business. Kindle, Kindle 3G and Kindle DX are the revolutionary
portable readers that wirelessly download books, magazines, newspapers,
blogs and personal documents to a crisp, high-resolution electronic ink
display that looks and reads like real paper. Kindle 3G and Kindle DX
utilize the same 3G wireless technology as advanced cell phones, so
users never need to hunt for a Wi-Fi hotspot. Kindle is the #1
bestselling product across the millions of items sold on Amazon.
Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk,
www.amazon.de,
www.amazon.co.jp,
www.amazon.fr,
www.amazon.ca,
www.amazon.cn,
and www.amazon.it.
As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com,
Inc., and its subsidiaries, unless the context indicates otherwise.
Forward-Looking Statements
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the
Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.
SOURCE: Amazon.com, Inc.
Amazon.com, Inc.
Media Hotline, 206-266-7180
Amazon-pr@amazon.com
www.amazon.com/pr
