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For the First Time, Give the Gift of Kindle Books (No Kindle Required)
Kindle Store the first major bookstore to offer eBook gifting

SEATTLE, Nov 19, 2010 (BUSINESS WIRE) -- (NASDAQ: AMZN) - Kindle is the most gifted item in the history of Amazon.com and millions of people around the world are reading Kindle Books on Kindle devices and free Kindle apps. Beginning today, just in time for the holiday season, customers can give Kindle Books as gifts to anyone with an e-mail address--no Kindle required. Kindle Books can be read on Kindle devices and free Kindle reading apps for iPad, iPod touch, iPhone, Mac, PC, BlackBerry and Android-based devices. For more information or to give a Kindle Book as a gift, go to www.amazon.com/givekindlebooks.

"We are thrilled to make it easier than ever for our customers to give their favorite Kindle book to a friend or family member as a gift," said Russ Grandinetti, Vice President, Amazon Kindle. "We're making this functionality available in time for the holidays to offer an easy, stress free holiday shopping option for anyone - not just Kindle owners."

To give a Kindle Book as a gift, customers simply choose a book in the Kindle Store, select "Give as a Gift" and send their gift to anyone with an email address. Notifications of Kindle Books gifts are delivered instantly via e-mail and the recipient redeems the gift in the Kindle Store to read on any Kindle or free Kindle app.

Just in time for holiday gift-giving, Amazon editors' picks for the best books of the year are:

  1. "The Immortal Life of Henrietta Lacks" by Rebecca Skloot
  2. "Faithful Place: A Novel" by Tana French
  3. "Matterhorn: A Novel of the Vietnam War" by Karl Marlantes
  4. "Unbroken: A World War II Story of Survival, Resilience, and Redemption" by Laura Hillenbrand
  5. "The Warmth of Other Suns: The Epic Story of America's Great Migration" by Isabel Wilkerson
  6. "Freedom: A Novel" by Jonathan Franzen
  7. "The Girl Who Kicked the Hornet's Nest" by Stieg Larsson
  8. "To the End of the Land" by David Grossman
  9. "Just Kids" by Patti Smith
  10. "The Big Short: Inside the Doomsday Machine" by Michael Lewis

With over 725,000 books, the U.S. Kindle Store (www.amazon.com/kindlestore) has the largest selection of the most popular books that people want to read - including New York Times Bestsellers and New Releases from $9.99. Kindle lets you Buy Once, Read Everywhere - on Kindle, Kindle 3G, Kindle DX, iPad, iPod touch, iPhone, Mac, PC, BlackBerry and Android-based devices. Amazon's Whispersync technology syncs your place across devices, so you can pick up where you left off. With Kindle Worry-Free Archive, books you purchase from the Kindle Store are automatically backed up online in your Kindle library on Amazon where they can be re-downloaded wirelessly for free, anytime.

About Amazon

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

SOURCE: Amazon.com, Inc.

Amazon.com, Inc.
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