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Amazon Customers Can Now Send Gift Cards Through Facebook Platform
New gift card delivery option available just in time for the holiday season

SEATTLE, Nov 02, 2010 (BUSINESS WIRE) --

Amazon.com, Inc. (NASDAQ: AMZN) today announced a new method for sending Amazon.com Gift Cards to friends on Facebook. Customers can now connect to their Facebook account on Amazon.com (www.amazon.com/giftcards-facebook) and create a personalized gift card that will be delivered on the recipient's Facebook Wall.

After connecting to his or her Facebook account on Amazon.com, the sender can choose a gift card design, specify an amount up to $5,000 and provide an optional gift card message. The sender can also schedule the date for the gift card to appear on the recipient's Facebook Wall up to a year in advance.

"We think our customers who use Facebook will be thrilled that we've made gift-giving more social," said Michal Geller, director of ACI Gift Cards, Inc., the exclusive issuer of Amazon.com Gift Cards. "Sending gift cards has never been easier and we're excited to offer the Facebook option just in time for the holidays."

In addition, Amazon is now offering a "Give 5, Get $5" promotion for a limited time. Starting today, the first 10,000 customers who give an MP3-themed Amazon.com Gift Card to five different Facebook friends will get a $5 credit good for music downloads at Amazon MP3. Amazon MP3 has a library of more than 13 million songs and all music downloads sold at Amazon MP3 are DRM-free, which means they work on virtually any MP3 player or phone. For more details about the offer, visit www.amazon.com/giftcards-facebook-mp3promo.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Facebook(R) is a registered trademark of Facebook Inc.

SOURCE: Amazon.com, Inc.

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