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Amazon.ca Announces Launch of Sports & Outdoors Store
Now Customers Can Select from Hundreds of Brands and over 65,000 Sports and Activity-Related Products

SEATTLE, Nov 02, 2010 (BUSINESS WIRE) --

Amazon.ca (www.amazon.ca) today announced the launch of its new Sports & Outdoors Store featuring hundreds of brands and more than 65,000 sports and activity related products. Customers can now purchase everything from ice hockey, basketball and snowboard equipment to scooters, camping gear and yoga essentials. With this huge selection of products for men, women and children, customers will be able to find whatever fits their preferred activity, hobby or lifestyle.

"We understand that our customers are busy, and finding that extra time in the day to shop can be a challenge," said John Nemeth, director of Amazon.ca. "With the launch of the Sports & Outdoors Store, customers across Canada can find everything they need, for any activity they love, without leaving the comfort and convenience of their home."

With winter, and the holidays, right around the corner, Amazon.ca's Sports & Outdoors Store has everything the sports enthusiast in your family needs.

  • Two words: pond hockey. We've got sticks, pucks, pads, nets - and even winter fan gear to keep you warm out there.
  • Love snowboarding? Amazon.ca's got you covered from top to bottom with a wide assortment of snowboarding items.
  • If you prefer the indoors, and want to get fit, there are a plethora of indoor fitness products to choose from including balance balls, fitness videos, weights, pilates and yoga equipment.
  • Already dreaming of summer? Purchase from a selection of lacrosse gear, fishing equipment or inline skates. And if camping is more your thing, there are more than 1,000 camping and hiking items to choose from.

In addition to the vast selection, customers will find a myriad of well-known and trusted athletic brands including Wilson, STX Lacrosse, Mylec Hockey, Speedo, Prince, Victorinox and Razor, to name a few.

With all the functionality that users have come to expect from Amazon.ca, it's never been easier for fitness fanatics and casual sports fans alike to get everything they need. With Free Super Saver Shipping on orders of eligible products over $25, customers can find all the sporting goods they need and have them delivered to their door with the click of a button.

About Amazon.ca

Amazon.ca (www.amazon.ca) is part of the global family of Amazon Web sites that have become known for great prices, selection, and convenience. Amazon.ca customers can find and discover millions of English and French books, CDs, videos, sports and outdoors products, DVDs and electronics, watches, home and garden products, as well as a vast array of software, video games, and consoles--all at everyday low prices. Amazon.ca also offers FREE Super Saver Shipping, available on orders of $25 CAD or more delivered to a single Canadian address. Amazon.ca sources products directly from Canadian publishers and distributors, ensuring a rich offering of Canadian titles and content. Features such as original editorial reviews in English and French and product recommendations help Amazon.ca customers find the right products for them among the site's broad selection. Through Amazon Marketplace, Amazon.ca customers can conveniently buy and sell used, new, and collectible merchandise on the same pages where Amazon.ca sells those items new. To ensure all orders are delivered to customers quickly and efficiently, Amazon.ca works with Canada Post, one of the world's most progressive postal companies. Orders placed at Amazon.ca are fulfilled and shipped from within Canada by Assured Logistics, a part of the Canada Post Group of Companies.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

SOURCE: Amazon.com, Inc.

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