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Amazon Windowshop is a Complete Rewrite of Amazon.com Specifically for iPad

SEATTLE, Oct 26, 2010 (BUSINESS WIRE) --

(NASDAQ: AMZN) -- Amazon.com today launched Amazon Windowshop, a complete rewrite of Amazon.com specifically for the iPad. Amazon Windowshop's intimate and fluid user interaction is made possible by the iPad's responsive, multi-touch interface. Amazon Windowshop sets a new bar for e-commerce, and many Amazon customers may prefer Amazon Windowshop even when a large screen web interface is readily available. On the backend, everything remains the same - 49 fulfillment centers with millions of in-stock items that ship with Amazon's customary low prices and fast delivery. But on the front end, customers will experience a new Amazon.com.

"Amazon Windowshop is a top-to-bottom rewrite of Amazon.com - designed and built without compromise just for iPad," said Jeff Bezos, founder and CEO of Amazon.com. "Try it. I think you'll find it's an amazing new way to shop Amazon's millions of items. Same selection, same low prices, same fast delivery, same benefits of your Amazon Prime membership - just a completely new, fluid interface designed specifically for lean-back, touch screen tablets."

This new experience is designed to make exploring everything from textbooks and jeans, to video games and golf clubs, easy, fun, fast and incredibly useful for iPad owners. Amazon Windowshop is now available for free on the App Store at www.itunes.com/appstore.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

SOURCE: Amazon.com, Inc.

Amazon.com, Inc.
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