SEATTLE, Oct 26, 2010 (BUSINESS WIRE) --
(NASDAQ: AMZN) -- Amazon.com today launched Amazon Windowshop, a
complete rewrite of Amazon.com specifically for the iPad. Amazon
Windowshop's intimate and fluid user interaction is made possible by the
iPad's responsive, multi-touch interface. Amazon Windowshop sets a new
bar for e-commerce, and many Amazon customers may prefer Amazon
Windowshop even when a large screen web interface is readily available.
On the backend, everything remains the same - 49 fulfillment centers
with millions of in-stock items that ship with Amazon's customary low
prices and fast delivery. But on the front end, customers will
experience a new Amazon.com.
"Amazon Windowshop is a top-to-bottom rewrite of Amazon.com - designed
and built without compromise just for iPad," said Jeff Bezos, founder
and CEO of Amazon.com. "Try it. I think you'll find it's an amazing new
way to shop Amazon's millions of items. Same selection, same low prices,
same fast delivery, same benefits of your Amazon Prime membership - just
a completely new, fluid interface designed specifically for lean-back,
touch screen tablets."
This new experience is designed to make exploring everything from
textbooks and jeans, to video games and golf clubs, easy, fun, fast and
incredibly useful for iPad owners. Amazon Windowshop is now available
for free on the App Store at www.itunes.com/appstore.
About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth's
Biggest Selection. Amazon.com, Inc. seeks to be Earth's most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon's developer customers with access to
in-the-cloud infrastructure services based on Amazon's own back-end
technology platform, which developers can use to enable virtually any
type of business. Kindle, Kindle 3G and Kindle DX are the revolutionary
portable readers that wirelessly download books, magazines, newspapers,
blogs and personal documents to a crisp, high-resolution electronic ink
display that looks and reads like real paper. Kindle 3G and Kindle DX
utilize the same 3G wireless technology as advanced cell phones, so
users never need to hunt for a Wi-Fi hotspot. Kindle is the #1
bestselling product across the millions of items sold on Amazon.
Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk,
www.amazon.de,
www.amazon.co.jp,
www.amazon.fr,
www.amazon.ca,
and www.amazon.cn.
As used herein, "Amazon.com," "we," "our" and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.
Forward-Looking Statements
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the
Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.

SOURCE: Amazon.com, Inc.
Amazon.com, Inc.
Media Hotline, 206-266-7180