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Amazon Signs Agreement to Acquire BuyVIP.com

LUXEMBOURG & MADRID, SPAIN – Oct. 7, 2010 – Amazon.com, Inc. (NASDAQ: AMZN) today announced that it has reached an agreement to acquire BuyVIP.com, a fashion and lifestyle online buying community with more than six million members in countries including Spain, Germany, and Italy. BuyVIP.com offers customers time-limited campaigns from top fashion and lifestyle brands at low prices.

“BuyVIP.com offers their members an exciting selection of top fashion and lifestyle products at extraordinarily low prices,” said Greg Greeley, vice president European Retail at Amazon.  “BuyVIP.com is an excellent complement to Amazon’s European business and will provide another unique way for Amazon customers to find and discover unique and compelling products.”

“We are excited about joining the Amazon family and believe doing so will help us further grow our presence in Europe and allow us to offer our members an even broader selection of high-quality products,” said Gustavo Garcia Brusilovsky, chief executive officer of BuyVIP.com.

The acquisition is subject to customary closing conditions, including regulatory approvals, and is expected to close in the fourth quarter of 2010.  

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Amazon.de is a trading name for Amazon EU S.à r.l., Amazon Services Europe S.à r.l. and Amazon Media EU S.à r.l. All three are wholly owned subsidiaries of global online retailer Amazon.com, Inc. (NASDAQ: AMZN) located in Seattle, Wash. 

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

About BuyVIP.com

Founded in Madrid in 2006, BuyVIP.com launched both its Spanish and German websites in the same year, and established its Italian offering in early 2007. BuyVIP.com is a fashion and lifestyle online buying community with more than six million members in countries including Spain, Italy, Germany, Austria, the Netherlands and Portugal. BuyVIP.com’s members can participate in sales campaigns that run for a limited time and involve limited quantities of selected life-style and high quality fashion products from over 500 brands like Tommy Hilfiger, Converse, Timberland, Pepe Jeans, Calvin Klein and more.

Members can purchase these items at attractive prices, generally 30 to 70 percent below the retail sales price. For additional information, please visit BuyVIP.com.

CONTACT:

Amazon Media Hotline, 206-266-7180
BuyVIP.com Media Hotline
Ana García. Teléfono: +34  620.93.26.67 ana.garcia@globally.es
Pilar Fernández. Teléfono: +34  653.09.62.93 pilar.ferrandez@globally.es

Contact Amazon PR
Contact by email:
Amazon.com PR
Amazon Web Services PR
Kindle PR

Contact by phone:
(206) 266-7180

For non-media inquiries:
Amazon Customer Service

For Kindle marketing/brand inquiries:
Kindle Brand Use Guidelines