AWS also introduces lower prices for high memory Database Instances
SEATTLE, Oct 05, 2010 (BUSINESS WIRE) --
Amazon Web Services LLC, an Amazon.com company (NASDAQ: AMZN), today
announced Read Replicas, a new feature for Amazon Relational Database
Service (Amazon RDS) that makes it even easier to scale MySQL database
deployments to meet the performance demands of high-traffic web
applications. Read Replicas allow customers to create one or more copies
of a given MySQL Database Instance, which allows an application to serve
read traffic from multiple database replicas. Customers can create or
delete replicas in minutes using the intuitive point-and-click interface
of the AWS Management Console. To get started using Read Replicas for
Amazon RDS, visit: http://aws.amazon.com/rds/.
"We've moved our online game databases from self-managed MySQL servers
to RDS with great results," said Nate Wiger, Sr. Manager of Online
Technology at Sony Computer Entertainment America. "When we ran
benchmarks comparing Amazon RDS to our hand-tuned MySQL instances, we
found that Amazon RDS performed significantly better. Plus, the built-in
backups have offloaded traditional DBA responsibilities from our team,
which allows us to just focus on delivering great games for the
PlayStation platform. Now we're looking forward to using Read Replicas
in conjunction with our Multi-AZ deployments to both scale read traffic
capacity and increase fault tolerance."
Formspring.me is
a social networking site that gives people a new way to connect and
share opinions, by enabling users to ask and answer questions on any
topic. "Amazon RDS has helped Formspring to rapidly scale to 17 million
registered users and over 1 billion questions answered, without worrying
about time-consuming database administration tasks like setup and
deployment, backups, software patching, and re-sizing hardware
resources. Now, Read Replicas for Amazon RDS will provide even greater
scaling flexibility and make it easy to serve database read traffic from
multiple copies of our data," said Ade Olonoh, CEO and Co-Founder of
Formspring.
With today's announcement, Amazon RDS customers can now add the
scalability benefit of Read Replicas to the availability and durability
benefits of Multi-AZ deployments. Once a Read Replica is created from a
specified source Database Instance, any subsequent updates made to the
source will automatically be replicated to the Read Replica. Read
Replicas can be elastically added to any Amazon RDS database deployment
to keep query response times fast, even as request volumes scale. With
Multi-AZ, each update made to an Amazon RDS Database Instance is
automatically replicated to a standby in another Availability Zone.
Availability Zones are distinct, physically-separate locations with
independent infrastructure. In the event of a DB Instance or
Availability Zone disruption, Amazon RDS will automatically failover to
the up-to-date standby so that database operations can resume quickly
without administration intervention.
"Since the launch of Amazon RDS last year, customers have been using the
service to quickly deploy fully-featured MySQL databases, while
offloading common database administrative tasks to the service. Our
customers have asked for the same friction-free experience for scaling
their read traffic and today we're excited to offer Read Replicas to
meet this customer request," said Raju Gulabani, Vice President of
Database Services at Amazon Web Services. "Together with the Multi-AZ
feature, Amazon RDS now offers advantages in scalability, multi-data
center availability, elasticity and ease of administration at a fraction
of the cost of operating MySQL servers on-premise."
Also announced today, Amazon RDS has lowered prices for High Memory
Database Instances, consistent with AWS's practice of passing
efficiencies on to customers in the form of lower prices. Starting
today, the prices for Quadruple Extra Large Database Instances (68 GB of
memory) and Double Extra Large Database Instances (34GB of memory) have
been lowered by more than 15%. To learn more about this and other
features of Amazon RDS, visit http://aws.amazon.com/rds/.
About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth's
Biggest Selection. Amazon.com, Inc. seeks to be Earth's most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon's developer customers with access to
in-the-cloud infrastructure services based on Amazon's own back-end
technology platform, which developers can use to enable virtually any
type of business. Kindle, Kindle 3G and Kindle DX are the revolutionary
portable readers that wirelessly download books, magazines, newspapers,
blogs and personal documents to a crisp, high-resolution electronic ink
display that looks and reads like real paper. Kindle 3G and Kindle DX
utilize the same 3G wireless technology as advanced cell phones, so
users never need to hunt for a Wi-Fi hotspot. Kindle is the #1
bestselling product across the millions of items sold on Amazon.
Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk,
www.amazon.de,
www.amazon.co.jp,
www.amazon.fr,
www.amazon.ca,
and www.amazon.cn.
As used herein, "Amazon.com," "we," "our" and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.
Forward-Looking Statements
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the
Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.

SOURCE: Amazon.com, Inc.
Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr