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Amazon Launches Kindle for the Web
Readers can now read the first chapter of Kindle books for free through web browsers - no download or installation required
Bloggers and website owners can embed Kindle book samples and earn referral fees on sales

SEATTLE, Sep 28, 2010 (BUSINESS WIRE) -- Amazon.com (NASDAQ: AMZN) today introduced the beta version of "Kindle for the Web," making it even easier for customers to discover new books and authors by sampling Kindle books directly through web browsers--no installation or downloading required. Amazon is also inviting bloggers and website owners who are participants in the Amazon Associates Program to be part of Kindle for the Web by embedding samples of Kindle books on their websites. These website owners will earn referral fees from Amazon when customers complete book purchases using the links on their websites. More information about Kindle for the Web and how to embed Kindle book samples is available at www.amazon.com/kindlefortheweb.

Customers simply click the "Read first chapter FREE" button on a book product page on Amazon or on other websites, and the first chapter will open within the web page. Customers can change the font size and line spacing, adjust the background color, and share their favorite books with friends and family via Facebook, Twitter, and e-mail--all without leaving the book in the browser.

"With Kindle for the Web, it's easier than ever for customers to sample Kindle books - there's no downloading or installation required," said Dorothy Nicholls, Director, Amazon Kindle. "Kindle for the Web is also a great way for bloggers and authors to promote books on their websites by letting visitors read a chapter without leaving their site."

To see examples of Kindle for the Web on authors' websites, go to the blog of author Karen McQuestion at www.mcquestionablemusings.blogspot.com and the free sample of her bestselling Kindle book "A Scattered Life," or the website of author John Miller at www.heymiller.com and the free sample of his book "The First Assassin."

Kindle offers the largest selection of the most popular books people want to read. The U.S. Kindle Store now has more than 700,000 books, including New Releases and 108 of 111 New York Times Best Sellers. Over 575,000 of these books are $9.99 or less, including 80 New York Times Bestsellers. Over 1.8 million free, out-of-copyright, pre-1923 books are also available to read on Kindle devices. Kindle lets you Buy Once, Read Everywhere--on Kindle, Kindle 3G, Kindle DX, iPad, iPod touch, iPhone, Mac, PC, BlackBerry and Android-based devices. Amazon's Whispersync technology syncs your place across devices, so you can pick up where you left off. With Kindle Worry-Free Archive, books you purchase from the Kindle Store are automatically backed up online in your Kindle library on Amazon where they can be re-downloaded wirelessly for free, anytime.

The all-new Kindle has an electronic-ink screen with 50 percent better contrast, a new sleek design with a 21 percent smaller body while still keeping the same 6-inch-size reading area, 15 percent lighter weight at just 8.5 ounces, 20 percent faster page turns, up to one month of battery life with wireless off, double the storage to 3,500 books, no glare even in bright sunlight and built-in Wi-Fi--all for only $139. The all-new Kindle 3G with all of these new features plus the convenience of free 3G wireless is only $189.

In the future, Kindle for the Web will include optimization for mobile browsers and other features. For more information about Kindle for the Web, including instructions on how to embed Kindle book samples, go to www.amazon.com/kindlefortheweb.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

SOURCE: Amazon.com, Inc.

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