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Amazon to Launch Kindle App for New BlackBerry PlayBook Tablet Computer
Amazon adds to its growing list of Buy Once, Read Everywhere Kindle apps that let readers choose from over 700,000 Kindle books and read them across a wide range of devices

SEATTLE, Sep 27, 2010 (BUSINESS WIRE) -- Amazon.com (NASDAQ: AMZN) today announced that it will launch a Kindle app for the new BlackBerry PlayBook tablet computer. Customers can already enjoy the free Kindle app on their BlackBerry today. Like all Kindle apps, the Kindle app for the new BlackBerry PlayBook will let customers Buy Once, Read Everywhere--on Kindle, Kindle 3G, Kindle DX, iPad, iPod touch, iPhone, Mac, PC, BlackBerry, Android-based devices, and in the coming months, the new BlackBerry PlayBook. Amazon's Whispersync technology syncs your place across devices, so you can pick up where you left off. For more information about the free Kindle apps, go to www.amazon.com/kindleapps.

"When you buy a Kindle book, you can already read it on iPhone, iPad, Android, PC, Mac, BlackBerry, and of course on your Kindle, Kindle 3G, and Kindle DX," said Dorothy Nicholls, Director, Amazon Kindle. "We're very excited to add the new BlackBerry PlayBook to that list. As with our other Kindle apps, the BlackBerry PlayBook app will be free and will incorporate our WhisperSync technology so you can seamlessly switch between devices. Our vision is 'Buy Once, Read Everywhere.'"

With Kindle devices and Kindle apps, customers can choose from over 700,000 books in the U.S. Kindle Store - the largest selection of the most popular books that people want to read--including New Releases and 108 of 111 New York Times Bestsellers. Over 575,000 of the books in the Kindle Store are $9.99 or less, including 80 New York Times Bestsellers. With Kindle Worry-Free Archive, books you purchase from the Kindle Store are automatically backed up online in your Kindle library on Amazon where they can be re-downloaded wirelessly for free, anytime.

Customers can learn more about the free Kindle apps at www.amazon.com/kindleapps.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle, Kindle 3G and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle 3G and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

SOURCE: Amazon.com, Inc.

Amazon.com, Inc.
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