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Kindle--Amazon's Most Wished For and Most Gifted Product--Now With Free Shipping for Father's Day
Give Your Dad the Gift of Reading with Kindle

SEATTLE, Jun 15, 2010 (BUSINESS WIRE), Inc. (NASDAQ:AMZN) today announced free expedited shipping for Kindle, Amazon's most gifted, most wished for, and #1 bestselling product. Customers who order a Kindle or Kindle DX anytime before 4:30 pm PDT on June 17 will receive free shipping within the continental United States for delivery on or before June 19, compliments of Amazon. Kindle is available today for $259 and free shipping at

"Kindle is a great gift choice for Dads and we're thrilled to help make it even easier for customers to give the perfect gift," said Jay Marine, director, Amazon Kindle. "Kindle weighs just 10.2 ounces, has a crisp electronic ink display that makes it easy to read whether indoors or in bright sunlight, and comes with free 3G wireless access to a vast selection of over 600,000 titles."

The Kindle Store is the perfect place for Dads to find the books they want to read, such as "Born to Run" by Christopher McDougall and "Sh*t My Dad Says" by Justin Halpern, both available for $9.99. The Kindle Store includes over 600,000 books and the largest selection of the most popular books people want to read, including New York Times Bestsellersand New Releases from $9.99. Over 1.8 million free, out-of-copyright, pre-1923 books are also available to read on Kindle, including classics such as "The Adventures of Sherlock Holmes," "Pride and Prejudice" and "Treasure Island."

Thousands of Kindle customers have sent feedback emails about Kindle-- in the spirit of Fathers Day, here are some examples:

  • "Just received an Amazon Kindle from my children for Christmas and I couldn't be happier. Whoever came up with this device is brilliant. I love to read but always found holding a book and turning pages cumbersome. My Kindle has changed my reading life forever. The problem is, I can't put the thing down. I now pay more attention to a reading device than my wife. I think she's going to leave me over a Kindle. Just Kidding." - Ralph
  • "I got the Kindle2 as a gift about 6 months ago. I love it and really think that it is a fantastic device. I have read a few dozen books on it now, and read to my kids from it every night.I have found it to be very easy to use and to read from. Kudos to you, Amazon!!" - Greg
  • "The Kindle is a great product. I received one for Father's Day last year; so I've used it now for almost a year. I probably use is every day...I thinks it's awesome and I love mine!!" - Jeff

Kindle and Kindle DX are available with immediate free expedited shipping for $259 and $489 respectively at

About, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection., Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including,,,,,, and As used herein, "," "we," "our" and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Kindle devices are sold through Amazon Digital Services, Inc.

SOURCE:, Inc., Inc.
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