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More Than 10,000 Musicians Connect with Fans and Customers Through Artist Central on Amazon.com
New features make Artist Central the premiere location for musicians to connect with Amazon.com customers

SEATTLE, May 18, 2010 (BUSINESS WIRE) --Amazon.com, Inc. today announced that Artist Central (http://artistcentral.amazon.com), a free service that helps musicians, managers and record labels connect with customers on Amazon.com, has more than 10,000 participating artists using the service. With new features like a Twitter widget and customizable banners, Artist Central is a growing platform that allows musicians to create a rich, customized Artist Store on Amazon.com, ultimately helping customers discover artists and their work more easily.

"Our goal for Artist Central is to deliver the complete artist experience to our customers, all in one place," said Craig Pape, director of Music for Amazon.com. "We are thrilled that more than 10,000 musicians are using Artist Central to connect with fans and we look forward to seeing that number grow."

Artist Central allows users, such as musicians, managers and record labels, to contribute compelling content to Amazon.com Artist Stores, search results and product detail pages.Musicians like Band of Horses use Artist Central to upload photos, a bio, videos and full streaming tracks. Like other artists, Band of Horses has used the Artist Central Twitter feature to let their fans know what they are up to and have created a customized banner with their picture and logo.

"Artist Central is a great way for our artists to connect with consumers," said Steve Barnett, Columbia Records chairman. "Customizable features, interactive multi-media and quick links to album or song purchase options make Artist Central a great one-stop shop for music lovers."

Go to Amazon's Band of Horses Store to learn more about the band and their new album, "Infinite Arms," which releases today.

Artists Central is part of the Amazon.com platform operated by Amazon Services LLC. For more information about Artist Central, visit https://artistcentral.amazon.com/.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

SOURCE: Amazon.com, Inc.

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