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Over 1 Million Books Now Eligible for the Amazon.com Textbook Buyback Program
Just in time for the end of the semester, customers can now choose from over one million books to trade in for high prices at Amazon.com

SEATTLE, May 10, 2010 (BUSINESS WIRE) --Amazon.com, Inc. (NASDAQ:AMZN) today announced that over 1 million books are now eligible for the Textbook Buyback program, which allows customers to quickly and easily exchange used textbooks in return for an Amazon.com Gift Card. Available year-round, the Textbook Buyback program offers students the ability to trade in textbooks they no longer need for a high price. For more information about the Textbook Buyback program, visit: http://www.amazon.com/buyback.

Textbook Buyback offers great prices on over 1 million eligible titles. Not only is it easy to use, but students can avoid long lines at the bookstore and trade in their textbooks from their dorm rooms or from home without facing buyback deadlines. Students just visit http://www.amazon.com/buyback, and search for the books they want to trade. Then students can print a pre-paid shipping label and drop the package in the mail. Once the book is received and verified by the third-party merchant that purchases the titles, an Amazon.com Gift Card will be deposited into the student's Amazon.com account. This gift card can be used toward the purchase of next semester's books, or the millions of other items on Amazon.com.

"With a great selection of titles, low textbook costs and high prices for Textbook Buyback, we continue to make the Textbook Store an easy and economical option for our student customers," said Julie Todaro, director of Books at Amazon.com. "Buying textbooks is no longer the financial burden it once was for students, and we're happy that we've been able to make Textbook Buyback even more convenient with over 1 million books now available to trade in for high prices. Students are crazy if they're still selling their books back on campus."

The Amazon.com Textbooks Store (http://www.amazon.com/textbooks) helps students manage the high cost of textbooks by offering savings of up to 30 percent off the list price of more than 100,000 new textbooks and up to 90 percent off the list price of millions of used textbooks.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including http://www.amazon.com, http://www.amazon.co.uk, http://www.amazon.de, http://www.amazon.co.jp, http://www.amazon.fr, http://www.amazon.ca, and http://www.amazon.cn. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

SOURCE: Amazon.com, Inc.

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