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Give Mom the Gift of Reading This Mother's Day with Free Two-Day Shipping on Kindle
Kindle, Amazon's #1 Gift, comes with access to over 500,000 books and free 3G wireless access

SEATTLE, Apr 27, 2010 (BUSINESS WIRE), Inc. (NASDAQ: AMZN) today announced a Free Two-Day Shipping offer for Kindle, Amazon's most gifted, most wished for, and #1 bestselling product, just in time for Mother's Day. Customers who want to share their love of reading with Mom on this special day can order Kindle or Kindle DX anytime before May 6 and receive two-day shipping within the continental United States for delivery on or before May 8, compliments of Amazon. Kindle is available today for $259 and free shipping at

"Every year it seems like a challenge to find that perfect gift for Mom," said Jay Marine, director, Amazon Kindle. "We wanted to make it easier for customers to give Mom the gift they know she'll love. Kindle is the #1 most gifted product on Amazon and available for free two-day shipping. Kindle weighs just 10.2 ounces, has a crisp electronic ink display that makes it easy to read whether she's indoors or in bright sunlight, and comes with free 3G wireless access to a massive selection of over 500,000 books."

The Kindle Store is the perfect place to find some of Mom's favorites, such as "Major Pettigrew's Last Stand" by Helen Simonson and "The Immortal Life of Henrietta Lacks" by Rebecca Skloot, both available for $9.99. The Kindle Store includes over 500,000 books and the largest selection of the most popular books people want to read, including New York Times Bestsellersand New Releases from $9.99. Over 1.8 million free, out-of-copyright, pre-1923 books are also available to read on Kindle, including classics such as "The Adventures of Sherlock Holmes," "Pride and Prejudice" and "Treasure Island."

Thousands of Kindle customers have sent us feedback emails about Kindle, and in the spirit of Mother's Day here are some examples from moms who love their Kindle:

  • "I spent months agonizing over whether or not to get the Kindle.As a mother of three, spending [money] on oneself is a rarity. Finally, I got one.I am not a "techno" person and was afraid it would be complicated, a hassle or problem prone.I have had mine since December and I love it!The free Whispernet, the amazing selection and the screen clarity are just wonderful.Thank you for this invention!" -Judith
  • "I just got the Kindle for my birthday and so far I LOVE it.I find it super easy to use, and I am very impressed.I asked for the Kindle because I thought maybe if I could find something easy to fit in my purse, I could read whenever I had a few minutes.With 3 kids under the age of 9, I have to spend my time very wisely.This has proved to be VERY convenient and takes up way less space in my purse (This way I have more room for diapers and wipes!)." -Lisa
  • "I LOVE IT!!When I first heard about the kindle I thought I wouldn't ever want one because I love books and enjoy collecting them...My grown kids gave it to me for Christmas and I heard my daughter say to a friend the other day, 'Every time I call Mom now on the phone she says she has to get off the phone because she's reading her Kindle'!" -Darlene

Kindle and Kindle DX are available for immediate Free Two-Day Shipping today for $259 and $489 respectively at To take advantage of this offer, customers can simply add Kindle or Kindle DX to their Shopping Cart and select Two-Day Shipping.

About, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection., Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including,,,,,, and As used herein, "," "we," "our" and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Kindle devices are sold through Amazon Digital Services, Inc.

SOURCE:, Inc., Inc.
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