Press Release

<< Back
TIME Magazine's 'Love, Sex, Freedom and the Paradox of the Pill: A Brief History of Birth Control' Now Available Exclusively in the Kindle Store
An exclusive e-book about the history of the birth control pill--published to coincide with TIME magazine's issue covering the 50th anniversary of the pill--now available in the Kindle Store for download in under 60 seconds

SEATTLE, Apr 22, 2010 (BUSINESS WIRE) --Amazon.com (NASDAQ: AMZN) today announced that TIME magazine has released the short e-book by the magazine's executive editor, Nancy Gibbs, "Love, Sex, Freedom and the Paradox of the Pill," exclusively in the Kindle Store (www.amazon.com/kindlestore). The e-book is being published to coincide with TIME magazine's May 3 issue commemorating the 50th anniversary of the FDA's approval of the birth control pill for contraceptive use. It will be exclusive to the Kindle Store for one year. Customers can download this book from the Kindle Store for $5.59, and can read it on their Kindle, Kindle DX, iPhone, iPod touch, BlackBerry, PC, Mac and iPad. The Kindle Store now includes over 500,000 books and the largest selection of the most popular books people want to read, including New York TimesBestsellersand New Releases. Over 1.8 million free, out-of-copyright, pre-1923 books are also available to read on Kindle, including titles such as "The Adventures of Sherlock Holmes," "Pride and Prejudice" and "Treasure Island."

"We're happy to be able to offer our customers this exclusive e-book from TIME magazine's executive editor, Nancy Gibbs, in the Kindle Store," said Melissa Kirmayer, Director, Kindle Content. "Timed to the 50th anniversary of the birth control pill, 'Love, Sex, Freedom and the Paradox of the Pill' is a timely and important addition to the Kindle Store, available for our customers to download and start reading in less than 60 seconds."

"Love, Sex, Freedom and the Paradox of the Pill" is expanded from a May 3 TIME cover story on the birth control pill. The book traces the invention of the pill half a century ago by its unlikely pioneers--from the early feminists looking for a way to free women from the fears of frequent childbirth to a prominent Catholic doctor who was seeking a treatment for infertility and instead found a guarantee of it. It traces the social upheavals that coincided with the pill's arrival and asks which ones it actually caused. It follows the unfolding attitudes of women toward the first form of contraception that they could totally control--and the backlash in recent years among social conservatives who once welcomed the pill as a blessing and now challenge it as a threat. And it explores the social, political and philosophical issues that men and women face when considering the most private questions of family life.

Gibbs is the executive editor of TIME. She has written more than 100 cover stories, including eight "Person of the Year" essays, as well as dozens of stories on the past three presidential campaigns. Gibbs has won several awards for her journalism, including the National Magazine Award for a single-topic issue from the American Society of Magazine Editors, Time Inc.'s Luce Award for 2002 Story of the Year and a New York Press Club Award in the Anticipated News category. She currently writes the back page essay for TIME.

"Nancy's original research was so rich we decided to publish the unabridged version of her article and make her complete research available in e-book form exclusively for Kindle," said Richard Stengel, managing editor, TIME. "We're glad TIME readers and Kindle customers can now discover and read 'Love, Sex, Freedom and the Paradox of the Pill,' available only in the Kindle Store."

TIME magazine is also available to purchase as both a single issue and subscription in the Kindle Periodicals Store.

Kindle is in stock and available for immediate shipment today at http://www.amazon.com/kindle.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including http://www.amazon.com, http://www.amazon.co.uk, http://www.amazon.de, http://www.amazon.co.jp, http://www.amazon.fr, http://www.amazon.ca, and http://www.amazon.cn. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

SOURCE: Amazon.com, Inc.

Amazon.com, Inc.
Media Hotline, 206-266-7180
http://www.amazon.com/pr


Contact Amazon PR

For Non-media Inquiries:
Amazon Customer Service
For Kindle Marketing/Brand Inquiries:
Kindle Brand Use Guidelines