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Amazon Relational Database Service Launches in the EU Region
Starting today, AWS developers and businesses can choose to launch Amazon RDS in Europe, enabling even higher performance and the ability to ensure that data remains in the EU

SEATTLE, Apr 14, 2010 (BUSINESS WIRE) --Amazon Web Services LLC, an Amazon.com company, (NASDAQ: AMZN), today announced the launch of the Amazon Relational Database Service (Amazon RDS) in the EU. Amazon RDS provides cost-efficient and resizable database capacity in the cloud while automating time-consuming database administration tasks, freeing users to focus on their application and their business. With today's launch, users can launch Amazon RDS instances on servers located in the EU, achieving lower latency and even higher performance while operating closer to other AWS resources deployed in the EU Region such as Amazon EC2 and Amazon S3. Amazon RDS in the EU will also help European customers meet EU requirements for where their data is stored. To get started using Amazon RDS, and other Amazon Web Services, visit http://aws.amazon.com.

"We have been very pleased with the customer response to Amazon RDS," said Adam Selipsky, Vice President, Amazon Web Services. "It is one of the fastest-growing AWS services, attracting leading firms from industries such as technology, media, communications, and the public sector. Since the U.S. launch of Amazon RDS, we've been working hard to extend the same high quality, low cost service to customers who have told us they want to deploy in Europe. We're pleased to announce the availability of Amazon RDS in the EU today."

Amazon RDS is a web service that makes it easy to set up, operate, and scale a relational database in the cloud. The service offers access to the full capabilities of a familiar MySQL database, meaning the code, applications, and tools used with existing MySQL databases work seamlessly with Amazon RDS, while also providing automatic back-ups and database software patching. Amazon RDS also makes it easy to scale the compute resources or storage capacity associated with a relational database instance via a single API call.

Axandra is a German based company creating website promotion tools. "We're working on a new service that involves crawling the complete World Wide Web including billions of web pages, links and meta data. Only with the arrival of Amazon's RDS were we able to handle these very large volumes of complex inter-related data at a fraction of the planned cost," said Johannes Selbach, Managing Director of Axandra. "Amazon's RDS provides on-the-fly maintenance, security and scalability and continues to be a huge cost and time saver for the development of our new product."

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

SOURCE: Amazon.com, Inc.

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