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Amazon Web Services Introduces Amazon Simple Notification Service - "Amazon SNS"
Offers developers and businesses a scalable, flexible, and cost-effective solution for setting up, operating, and sending notifications from the cloud

SEATTLE, Apr 07, 2010 (BUSINESS WIRE) --Amazon Web Services LLC, an company (NASDAQ: AMZN), today announced the beta release of Amazon Simple Notification Service (Amazon SNS) - a new web service that makes it easy to set up, operate and send notifications from the cloud. Amazon SNS provides developers with a highly scalable, flexible, and cost-effective capability to publish messages from an application and immediately deliver them to subscribers or other applications. It is designed to make web-scale computing easier for developers. As with all Amazon Web Services, there are no up-front investments and users pay only for the resources used. To sign up for Amazon SNS and other AWS services, visit

Amazon SNS provides a simple web services interface that can be used to create topics developers want to notify applications (or people) about, subscribe clients to these topics, publish messages, and have these messages delivered over clients' protocol of choice (i.e. HTTP, email, etc.). Amazon SNS delivers notifications to clients using a "push" mechanism that eliminates the need to periodically check or "poll" for new information and updates. Amazon SNS can be leveraged to build highly reliable, event-driven workflows and messaging applications without the need for complex middleware and application management. The potential uses for Amazon SNS include monitoring applications, workflow systems, time-sensitive information updates, mobile applications, and many others.

"Building and maintaining messaging systems is the type of undifferentiated heavy lifting that AWS works to remove for our customers," said Adam Selipsky, Vice President of Amazon Web Services. "An easy-to-implement and highly scalable notification service like Amazon SNS will enable businesses to avoid building this component themselves. And, for entrepreneurs, Amazon SNS makes it operationally and financially viable to create new types of applications that are heavily reliant on push notifications."

Customers of Amazon SNS benefit from pay-as-you-go pricing with no up-front fees or commitments. The only costs of sending messages through Amazon SNS are small per-request, notification delivery, and data transfer fees. In fact, developers can get started with Amazon SNS for free. Each month, Amazon SNS customers pay no charges for the first 100,000 Amazon SNS Requests, no charges for the first 100,000 Notifications over HTTP and no charges for the first 1,000 Notifications over Email. Many applications may be able to operate just within these free tier limits. Full pricing details are available at

Enstratus provides cloud governance and management solutions in the cloud. "Many of our customers are using Amazon EC2, and monitoring events associated with cloud computing instances is a very important function of our solution. With Amazon SNS, we can publish an event stream that will provide real-time visibility into instance and application health. We can also more directly connect events with existing monitoring infrastructure and ultimately help our customers optimize the utility and responsiveness of cloud computing infrastructure," said George Reese, CTO of Enstratus.

CloudDOCX is a document management company delivering enterprise-class document management applications as a service. "In our document processing solution, our current workflow depends on a polling model which doesn't respond immediately to user-initiated requests. Using Amazon SNS notifications to supplement the current polling model, we can create a more responsive user experience. On-demand previews can be generated based on real-time events, creating a dramatically improved user interface," said Mitch Garnaat, CTO of CloudDOCX.

To get started using Amazon SNS or any other AWS service, visit

About, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection., Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

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Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.


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