Free App for Reading Kindle Books on iPad Gives Readers Choice from
over 450,000 Titles
SEATTLE, Apr 02, 2010 (BUSINESS WIRE) --Amazon.com, Inc. (NASDAQ: AMZN) today announced its Kindle App for iPad
is now available in the App Store. The app lets users select from over
450,000 books from the Kindle Store on iPad and features Amazon
Whispersync technology that saves and synchronizes customers' last page
read, bookmarks, notes, and highlights across their Kindle, Kindle DX,
iPhone, iPod touch, Mac, iPad, and more.
"Kindle for iPad includes all the features customers love about Kindle
for iPhone, including a massive selection of over 450,000 books, along
with a beautiful new user interface tailored to the look and feel of
iPad," said Jay Marine, director, Amazon Kindle. "Kindle for iPad is the
perfect companion for the millions of customers who already own a Kindle
or Kindle DX, and a way for customers around the world to download and
enjoy books even if they don't yet have a Kindle."
With the Kindle App for iPad, readers can choose from over 450,000 books
available in the Kindle Store, including new releases and New York
Times Bestsellers, plus tens of thousands of the most popular
classics for free including titles like "The Adventures of Sherlock
Holmes," "Pride and Prejudice," and "Treasure Island." Bestsellers such
as "Backlash" by Aaron Allston, "Big Girl" by Danielle Steel, "The
Immortal Life of Henrietta Lacks" by Rebecca Skloot, and "The Lost
Symbol" by Dan Brown, and hundreds of thousands of other popular books
are $9.99 or less in the Kindle Store. The Kindle Store is the only
place to find tens of thousands of books added to the Kindle Store by
authors and publishers using Kindle's self-service platform. Customers
can search for a specific book or browse by genre or author, and can
take advantage of all the features that customers enjoy in the Kindle
Store, including Amazon.com customer reviews, personalized
recommendations and editorial reviews.
Features of the Kindle App for iPad include:
* Automatically Syncs with Kindle and Kindle Compatible Devices:
Amazon's Whispersync technology automatically syncs customers' last page
read, bookmarks, notes, and highlights across Kindle, Kindle DX, Kindle
for iPhone, Kindle for Mac, Kindle for iPad, and more. Customers can
read on their Kindle, read some on their iPad or Mac, and always pick up
where they left off.
* Beautiful User Interface: The Kindle App user interface is tailored to
the large size, look, and feel of iPad. The new user interface with bold
colors, animation, and seamless user experience make Kindle on iPad a
unique reading experience.
* Customizable Appearance: Customers can choose to dim iPad's screen
within the app to make reading easier regardless of the ambient light or
time of day. Readers can also choose from three different background
colors and alter the font color and size to customize the reading
experience and help ease the strain on their eyes.
* Page Turn Animation: Kindle App for iPad offers an interactive
experience with page turn animation designed to replicate the look of a
page turning in a book. Customers who prefer a simpler, unadorned
reading experience can choose the "Basic Reading Mode" option and turn
off animation.
The Kindle App for iPad is available for free from the App Store on iPad
or at www.itunes.com/appstore.
For more information please visit: www.amazon.com/kindleforipad.
About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth's
Biggest Selection. Amazon.com, Inc. seeks to be Earth's most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon's developer customers with access to
in-the-cloud infrastructure services based on Amazon's own back-end
technology platform, which developers can use to enable virtually any
type of business. Kindle and Kindle DX are the revolutionary portable
readers that wirelessly download books, magazines, newspapers, blogs and
personal documents to a crisp, high-resolution electronic ink display
that looks and reads like real paper. Kindle and Kindle DX utilize the
same 3G wireless technology as advanced cell phones, so users never need
to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across
the millions of items sold on Amazon.
Amazon and its affiliates operate websites, including www.amazon.com,
www.amazon.co.uk,
www.amazon.de,
www.amazon.co.jp,
www.amazon.fr,
www.amazon.ca,
and www.amazon.cn.
As used herein, "Amazon.com," "we," "our" and similar terms include
Amazon.com, Inc., and its subsidiaries, unless the context indicates
otherwise.
Forward-Looking Statements
This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment center
optimization, seasonality, commercial agreements, acquisitions and
strategic transactions, foreign exchange rates, system interruption,
inventory, government regulation and taxation, payments and fraud. More
information about factors that potentially could affect Amazon.com's
financial results is included in Amazon.com's filings with the
Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.
Kindle is sold by Amazon Digital Services, Inc.

SOURCE: Amazon.com, Inc.
Amazon.com, Inc.
Media Hotline, 206-266-7180
www.amazon.com/pr