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Michelin Driving Tours Now Available Exclusively in the Kindle Store
Kindle readers can now experience Michelin ratings and recommendations while they drive through the California wine regions, Florida, and New England

SEATTLE, Apr 02, 2010 (BUSINESS WIRE) --Amazon.com (NASDAQ: AMZN) today announced that Michelin has released Michelin Driving Tours available exclusively in the Kindle Store (www.amazon.com/kindlestore). Three tours are currently available--"Napa Valley, Sonoma Valley, and the Russian River Valley: California Driving Tours"; "Orlando and the Keys: Florida Driving Tours"; "Cape Cod, Martha's Vineyard, and Nantucket: New England Driving Tours"--and will be exclusive to the Kindle Store for six months. Customers can download these tours exclusively from the Kindle Store for $3.99, and can read them on their Kindle, Kindle DX, iPhone, iPod touch, BlackBerry, PC, Mac, and soon, iPad. The Kindle Store now includes over 450,000 books and the largest selection of the most popular books people want to read, including New York TimesBestsellersand New Releases. Over 1.8 million free, out-of-copyright, pre-1923 books are also available to read on Kindle, including titles such as "The Adventures of Sherlock Holmes," "Pride and Prejudice" and "Treasure Island."

"Kindle's portability and light weight make it ideal for travel," said Russ Grandinetti, Vice President, Kindle Content. "The Michelin Driving Tours complement the Kindle travel experience by guiding travelers from unique hotels to must-see attractions to four-star restaurants, all in one lightweight package."

Michelin has been evaluating and recommending hotels and restaurants for over a century. The Michelin Driving Tours allow Kindle customers to experience Michelin mapping and expert-tested drives on their Kindle. Detailed mapping, hotel and restaurant selections and star-rated attractions are all featured in these guides. Driving directions guide travelers along Cape Cod Bay through tiny villages, point them to prestigious wineries clustered on Route 29 from Napa to Calistoga, and ensure they will enjoy US1's sweeping views of the Atlantic Ocean and Florida Bay from Islamorada to Marathon Key, to name a few examples of the driving tours offered.

"Michelin Drives on Kindle encourage customers to experience, explore and discover with confidence. Detailed mapping, tried-and-tested routes in New England, Florida and California are designed to engage drivers and Kindle users to make the most of going mobile," said Cynthia Ochterbeck, general manager of Michelin Apa Publications. "With the launch of these three titles, Michelin remains focused on enhancing mobility by providing resources geared to the needs of 21st-century travelers."

Kindle is in stock and available for immediate shipment today at http://www.amazon.com/kindle.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including http://www.amazon.com, http://www.amazon.co.uk, http://www.amazon.de, http://www.amazon.co.jp, http://www.amazon.fr, http://www.amazon.ca, and http://www.amazon.cn. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

SOURCE: Amazon.com, Inc.

Amazon.com, Inc.
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