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Love is in the Air as Amazon.com Announces the Top 20 Most Romantic Cities in America
Sales data across books, music, movie and sexual wellness categories reveal Alexandria, Va., as the most romantic city

SEATTLE, Feb 08, 2010 (BUSINESS WIRE) -- With Valentine's Day just around the corner, Amazon.com (NASDAQ:AMZN) today announced its list of the Top 20 Most Romantic Cities in America. After compiling sales data of romance novels; sex and relationship books; romantic comedy DVDs; Barry White CDs; and sexual wellness products since Jan. 1, 2010, on a per capita basis in cities with over 100,000 residents, the top 20 most romantic cities in the U.S. are:

1. Alexandria, Va.

11. Washington, D.C.
2. Miami, Fla. 12. Bellevue, Wash.
3. Cambridge, Mass. 13. Seattle, Wash.
4. Ann Arbor, Mich. 14. Richmond, Va.
5. Berkeley, Calif. 15. Cincinnati, Ohio
6. Gainesville, Fla. 16. Knoxville, Tenn.
7. Arlington, Va. 17. Columbia, Mo.
8. Salt Lake City, Utah 18. Tallahassee, Fla.
9. Pittsburgh, Pa. 19. Columbia, S.C.
10. Orlando, Fla. 20. Atlanta, Ga.

In taking a closer look at Amazon.com's "romantic" data, the company also unveiled that:

--Virginia, with three cities in the Top 20, may be for lovers like the state's tourism slogan says, but Florida is for romantics, with four cities--Miami, Gainesville, Orlando, and Tallahassee--ranked among the Top 20 Most Romantic Cities.

--Miami is the Sexiest City in America, winning the top spot in the sexual wellness category.

--And lastly, rounding out the bottom of the list are El Monte, Calif.; Paterson, N.J.; and Miami Gardens, Fla., as the Least Romantic Cities, coming in with the fewest number of overall purchases in the determining categories, on a per capita basis in cities over 100,000 residents.

To browse Amazon's selection of Valentine's Day gifts in books, music, movies, or sexual wellness--and contribute to your city's romantic rating--visit: http://www.amazon.com/books, http://www.amazon.com/valentinesmusic, http://www.amazon.com/romantic-comedies, http://www.amazon.com/sex and http://www.amazon.com/valentines.

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines, newspapers, blogs and personal documents to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the #1 bestselling product across the millions of items sold on Amazon.

Amazon and its affiliates operate websites, including http://www.amazon.com, http://www.amazon.co.uk, http://www.amazon.de, http://www.amazon.co.jp, http://www.amazon.fr, http://www.amazon.ca, and http://www.amazon.cn. As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Books and periodicals for the Kindle as well as Kindle devices are sold through Amazon Digital Services, Inc.

SOURCE: Amazon.com

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