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Amazon Associates and Google Blogger Expand Monetization Opportunities for Bloggers
With just two clicks Google Blogger users can now add revenue-generating Amazon product links to their blogs
SEATTLE & MOUNTAIN VIEW, Calif., Dec 16, 2009 (BUSINESS WIRE) -- Amazon Services LLC, part of the Amazon.com, Inc. group of companies (NASDAQ:AMZN), and Google Inc. (NASDAQ:GOOG) today announced Amazon Associates for Blogger, a directintegration between Amazon Associates, Amazon's self-service advertising program, and Blogger, the award-winning blog platform from Google. This new collaboration enables Bloggers to monetize their content by adding relevant Amazon products to their blog posts without interrupting the blog editing process.

Available immediately at http://affiliate-program.amazon.com/blogger, the new tool allows Bloggers to add links and images to their blog posts in just two clicks using the integrated Amazon Product Finder. The Blogger simply needs to highlight the relevant text and the Amazon Product Finder will search Amazon's millions of products and recommend the ones that are most closely associated with that text. Bloggers can then insert a link to or image of that product that includes their Associates ID, enabling them to earn up to 15 percent in referral fees from Amazon. Bloggers will also be able to show dynamic content in their blog Sidebar using a new set of integrated Associates Sidebar gadgets, such as gadgets for MP3 clips from the Amazon MP3 DRM-free music store, an Amazon Deals gadget, and an Amazon Search box. Also as part of this new integration, Bloggers who don't have an Amazon Associates account can create one from directly within Blogger. Similarly, Amazon Associates who don't have a Google Blogger account can set up a Blogger account with their Associates ID and start earning right away.

"Making it easy for our Associates to advertise relevant content on their websites is the foundation of the Amazon Associates program. Our goal is to help our Associates earn the trust of their followers by giving them the tools to search through the millions of products on Amazon and select those that are most relevant to their audience," said Dave Cotter, General Manager of the Amazon Associates Program. "If you're a Blogger and you're writing about the new Michael Crichton book, 'Pirate Latitudes,' you simply highlight the text you want linked to Amazon, click on "Go" in the Amazon Product Finder, and click 'Insert link.' Setting up Associates links to Amazon and earning referral fees is now that easy."

"This is something that Bloggers of all shapes and sizes will benefit from as they look for ways to add compelling content to their blogs and make money," said Rick Klau, Product Manager, Google Blogger. "Our goal is to do more than simply give our bloggers the easiest tools in the market for creating blogs, it's to make Blogger the easiest platform for bloggers to make money on. This integration is a testament to that commitment."

About Amazon.com

Amazon.com, Inc. (NASDAQ:AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.

Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), Amazon Mechanical Turk and Amazon CloudFront.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn.

As used herein, "Amazon.com," "we," "our" and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

About Google Inc.

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top Web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall Web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

SOURCE: Amazon.com, Inc.

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