Press Release

<< Back's No. 13 All-Time Bestselling Author Stephen Covey Now Offering E-Books Exclusively in the Kindle Store
Stephen Covey's "The 7 Habits of Highly Effective People" and "Principle-Centered Leadership"Made Available by FranklinCovey for Download in Under 60 Seconds
SEATTLE, Dec 14, 2009 (BUSINESS WIRE) -- Amazon (NASDAQ: AMZN) and FranklinCovey Co. (NYSE: FC) today announced that electronic versions of Stephen Covey's bestselling books, "The 7 Habits of Highly Effective People" and "Principle-Centered Leadership," are now available exclusively in the Amazon Kindle Store for $7.99 (

This is the first time these titles are available as e-books, and Kindle customers can expect to see more books by Covey available for download exclusively in the Kindle Store in the future, including the soon-to-be-released "Great Work, Great Career." Kindle is the most gifted, most wished for and the No. 1 bestselling product across all categories on just electronics. Customers can now download and start reading Covey's books on Kindle, Kindle DX, Kindle for iPhone and Kindle for PC in under 60 seconds.

"Our customers have long been fans of Stephen Covey, the 13th bestselling author of all time on," said Russ Grandinetti, vice president, Kindle Content. "We're thrilled to offer these titles to Kindle customers and hope we can help them reach an entirely new audience."

Despite being published 20 years ago, "The 7 Habits of Highly Effective People" is a perennial top 50 bestselling book on The author of several acclaimed books, Covey has also received numerous honors and awards, including being named one of Time magazine's "25 Most Influential Americans." The print versions of Covey's books are published by Simon & Schuster. These electronic versions of "The 7 Habits of Highly Effective People" and "Principle-Centered Leadership" are being published through RosettaBooks. For more information about Stephen Covey, visit

"This is the first time these books have been available in a digital format, and I'm happy to be able to offer them exclusively on Kindle," said Covey. "With so many readers using Kindle, this is a very effective way to reach people who want to easily download the books and begin reading them instantly."

Kindle is in stock and available for immediate shipment today at

About Kindle

Kindle and Kindle DX are the revolutionary portable readers that wirelessly download books, magazines and newspapers to a crisp, high-resolution electronic ink display that looks and reads like real paper. Kindle and Kindle DX utilize the same 3G wireless technology as advanced cell phones, so users never need to hunt for a Wi-Fi hotspot. Kindle is the most wished for, the most gifted, and the #1 bestselling product across the millions of items sold on Amazon.

About, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection., Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.

Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), Amazon Mechanical Turk and Amazon CloudFront.

Books for the Kindle are sold through Amazon Digital Services, Inc.

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As used herein, "," "we," "our" and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

About FranklinCovey Co.

FranklinCovey Co. (NYSE: FC) (, is a global provider of training and consulting services in the areas of leadership, productivity, strategy execution, customer loyalty, trust, sales performance, government, education and individual effectiveness. Clients include 90 percent of the Fortune 100, more than 75 percent of the Fortune 500, thousands of small- and mid-sized businesses, as well as numerous government entities and educational institutions. FranklinCovey Co. has 40 direct and licensee offices providing professional services in 147 countries.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect's financial results is included in's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

SOURCE:, Inc. Media Relations
FranklinCovey Co.

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