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Amazon.com Kicks-off the Holiday Shopping Season

Black Friday Deals Page Launches Today, Offering a Week of Amazing Deals on Hot Holiday Products

SEATTLE--(BUSINESS WIRE)--Nov. 23, 2009-- Amazon.com, Inc. (NASDAQ:AMZN) today announced it is kicking off its holiday shopping season. The Amazon.com Black Friday Deals page (www.amazon.com/blackfriday) is now live, offering customers huge savings on thousands of hot holiday products.

“In addition to offering customers exclusive Amazon.com deals on a wide range of products throughout all of our categories, we’re doing even more,” said Paul Ryder, Amazon.com vice president of Electronics. “We’re searching for the best Black Friday deals everywhere, and we are working hard to meet or beat the lowest prices out there. We want our customers to know that when they come to Amazon.com, they are getting competitive prices during the holiday shopping season and year-round.”

The Black Friday page is the top destination for customers to experience Amazon.com's Black Friday Deals Week offered now through Nov.30. Customers will find limited time Lightning Deals with doorbuster-level discounts, along with fantastic offers available all day long. Also, the Black Friday Deals page will offer special sales beginning on Nov.29 for Cyber Monday.

“There’s no need to fight crowds for parking spaces or to stand in long check-out lines just to try and get a handful of deals on devices that might not have the features you really want,” continued Ryder. “Shoppers will really benefit from doing simple research online without leaving the comfort of their homes—especially using Amazon.com’s Customer Reviews and feature lists to make sure they are getting the product they want at the best price.”

Here is a sneak peek of some of the Black Friday Week deals available today at www.amazon.com/blackfriday:

  • LG 37” LCD HDTV – $649 (list price is $1399)
  • Samsung 52” LCD HDTV – $1,299 (list price is $1,599)
  • Tonner 17” "Twilight" Edward Cullen Doll (exclusive to Amazon) – $89.99 (list price is $139.99)
  • Tonner 15” "Turn Me" Bella Swan Doll (exclusive to Amazon) – $89.99 (list price is $139.99)
  • Garmin nüvi 260W 4.3” Widescreen Portable GPS Navigator – $119.99 (list price is $229.99)
  • Fujifilm 10 MP J28 with free Fujifilm 2 GB SD card and free camera case – $79.99 (list price is $129.95)
  • KitchenAid Pro 600 Series 6-Quart Stand Mixer (Meringue) – $299.99 (list price is $499.99)
  • 1/4 Carat Infinity Pendant – $79.99 (list price is $265.00)
  • Polk Surroundbar 360 – $399 (list price is $1,199.99)
  • Invicta Men's Pro Diver Collection Watch – $59.99 (list price is $315)
  • Bulova Women's Crystal Pendant and Watch Boxed Set – $99 (list price is $299)
  • Up to 70% off Diamond Stud Earrings
  • EA Sports Active for Wii – $39.99 (list price is $59.99)
  • “Slumdog Millionaire” on DVD – $7.99 (list price is $29.98), with other DVD deals as low as $2 throughout the week
  • “Quantum of Solace” on Blu-ray – $9.99 (list price is $39.99), with other Blu-ray deals as low as $7.99 throughout the week

Customers should make sure to check the Black Friday Deals Week page often. The following are a few of the deals that will be available at various times, later in the week at www.amazon.com/blackfriday:

  • Beatles Stereo Box Set – $99.99 (list price is $259.98)
  • Kodak 14 megapixel Z1485 in multiple colors – $99 (List price is $179)
  • Kodak Zi6 HD Digital Video Camera (Black) – $99 (List price is $159.95)
  • Altec Lansing T612 iPod and iPhone Digital Speaker – $89.99 (list price is $199.99)
  • Calphalon Commercial 9-Piece Cookware Set – $149.99 (list price is $492)
  • Madden NFL 10 (Xbox 360 and PS3 versions) – $34.99 (list price is $59.99)
  • MartinLogan Helos 20 in-ceiling speakers – $99 (list price is $399)
  • Bosu 3-D System Balance Trainer – $89.99 (list price is $199.99)
  • “The Twilight Saga Collection” by Stephenie Meyer (Box Set, Hardcover) – $33.20 (list price is $83)

Please note that product prices and availability of products and deals are subject to change. Prices and availability were accurate at the time this release was sent. However, they may differ from those you see when you visit Amazon.com.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.

Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), Amazon Mechanical Turk and Amazon CloudFront.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.amazon.cn.

As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.

Source: Amazon.com, Inc.

Amazon.com
Media Relations, 206-266-7180


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